Power 98 is an English-language radio station operated by So Drama! Entertainment in Singapore.[2] It broadcasts 24 hours a day, featuring contemporary pop music, entertainment news, and sports updates.
History
Plans for Power 98 were announced in January 1994 at the opening of Safra Resort and Country Club, with a start-up cost of $3.3 million from the Ministry of Defence. The station targeted male listeners aged 18 to 35, considered an under-served market.[3] It initially recruited seven deejays,[1] all in their twenties, with experience in hosting programs at private events and nightclubs.[3] Power 98 broadcast from 6 am to 12 am, with music comprising four-fifths of its programming, mainly hits from the 1980s and 1990s, alongside news, defence-related information, and entertainment segments.[3][1] A bilingual lunch-time show, Power Lunch,[1] allowed listeners to request Mandarin songs.[3] The station launched on 31 October 1994 at 7 am, officiated by Minister Lee Boon Yang.[1]
On 19 March 2012, Power 98 underwent its first major revamp in 18 years, adopting the slogan "Hear The Difference," with a new lineup of DJs and programs. In 2019, it rebranded as Power 98 Love Songs, alongside two internet radio services: Power 98 Raw (contemporary hits) and Power 98 Retro (adult hits).[citation needed]
