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Porsgrund Porcelain Factory (Porsgrunds Porselænsfabrik, abbreviated PP) is a porcelain flatware company located at Porsgrunn in Telemark county, Norway.[1]
Since 1996 the factory has been owned by the Atle Brynestad company CG Holding AS. In contrast to its prosperous history, Porsgrund has since experienced a financial decline.[3] After years of uncertain future, adjustments have been made to increase cost efficiency, by considerable restructuring to the production and sales processes.[4][5][6] Brynestad has restructured his group several times, and CG Holding has gradually become the privately owned group company 3 Norske, which was founded on 2 July 2007.[7] It also includes the sister companies Hadeland Lys and Tinnstøperi (established in 1991) and the cruise ship company SeaDream Yacht Club (established in 2001).[7]