Playz (stylised as playz) is an online service belonging to Radiotelevisión Española (RTVE), the Spanish public broadcaster, streaming free-to-air content for a young audience. It was launched on 30 October 2017.
History
Embedded within the RTVE webpage,[1] Playz was launched on 30 October 2017,[2] with the release of Colegas, Mambo [es], Dorien and Inhibidos.[3] The launch was predated by the premiere of another original release on 11 September 2017, Si fueras tú, a transmedia fiction series loosely adapting the New Zealand series Reservoir Hill which served to promote the kickstart of the platform.[4][5]
The platform aims towards a young audience, from 15 to 35 years,[6] intending to draw the interest from that demographics, with decreasing viewership figures in traditional television.[6] Content includes original webseries, interactive documentaries, fiction stories in a podcast format, interactive cooking shows, a music and sport-centered section and a debate on current issues.[7][8]
Maroto González, Isaac; Rodríguez Martelo, Talia (2018). "Estrategias de desarrollo de la televisión pública española: El caso de la plataforma Playz". Actas del III Simposio Internacional sobre Gestión de la Comunicación. XESCOM. pp. 662–676. ISBN978-84-09-00789-9.
