Play That Song (Tony Touch song)

"Play That Song"
Single by Tony Touch featuring Nina Sky and B-Real
from the album The ReggaeTony Album and the mixtape La Conexión
ReleasedSeptember 25, 2005
Recorded2004–2005
Genre
Length3:18
LabelEMI
Songwriter(s)Natalie Albino, Nicole Albino, Vladimir Felix, Louis Freese, Stephen Hague, Joseph Hernandez, Malcolm McLaren, Ronald Larkins, Robert Andrews, Tyrone Price
Producer(s)DJ Sonic, DJ Blass
Tony Touch singles chronology
"Ay Ay Ay"
(2004) 		"Play That Song"
(2005) 		"Saca La Semilla"
(2005)
Nina Sky singles chronology
"Turnin' Me On"
(2004) 		"Play That Song"
(2005) 		"Ladies Night"
(2005)

"Play That Song" is a song by Puerto Rican-American rapper and record producer Tony Touch from his debut Spanish-language reggaetón album and third overall studio album The ReggaeTony Album (2005). It features guest vocals from Puerto Rican-American female duo Nina Sky and American rapper B-Real. The track was written by Natalie Albino, Nicole Albino, Vladimir Felix, Louis Freeze, Stephen Hague, Joseph Hernandez, Malcolm McLaren, Ronald Larkins, Robert Andrews and Tyrone Price. It was released digitally on September 25, 2005 as the lead single from the album, preceding "Saca La Semilla" with Ivy Queen and Gran Omar.

The song, however, was already "bubbling up the charts" prior to its official release.[1] It was also later included on Nina Sky's second mixtape La Conexion (2005) among other albums. It reached the Top 15 on the Billboard Bubbling Under Hot 100 chart, peaking at number 13 and Top 25 on the Billboard Bubbling Under Hot R&B/Hip-Hop Songs reaching number 22. It also managed to peak at number 31 on the Billboard Hot Latin Songs chart, peaking at number seven and number five on the Billboard Latin Tropical Airplay and Billboard Latin Rhythm Airplay charts respectively.

Background

Following the commercial failure of Tony Touch's second studio album The Piece Maker 2 (2004), which was a sequel to his critically acclaimed debut studio album,[2] Touch decided to move away from his style of New York Hip Hop music, only to combine it with Latin reggaetón on his next release The ReggaeTony Album in 2005.[3]

In the Latin market, the album was success reaching number 11 on the Billboard Top Latin Albums chart as well as number 67 on the Billboard Top R&B/Hip-Hop Albums, failing to debut onto the Billboard 200.[4] It was eventually certified Platinum by the Recording Industry Association of America (RIAA).[5]

Composition

Tony Touch "Play That Song" (2005)
A 21-second sample of the lead single "Play That Song".
Problems playing this file? See media help.

"Play That Song" was written by Natalie Albino, Nicole Albino, Vladimir Felix, Louis Freeze, Stephen Hague, Joseph Hernandez, Malcolm McLaren, Ronald Larkins, Robert Andrews and Tyrone Price.[6] It is a mixture of reggaetón and hip hop music.[7][8] The song features guest vocals by Nina Sky and B Real of Cypress Hill.[9]

DJ Blass and DJ Sonik handled production of the song while audio production was handled by him along with DJ Premier, who also mixed, KYZE, Major League, Psycho Les, SPK, and Luis "Sabor" Tineo. John Anderson and Luis Tineo also served as engineer. Tony Touch also received co-producing, mixing and DJing credits.[10]

Release and chart performance

The song was released digitally on September 25, 2005 by EMI.[11] Following its release as a single, it has been included on various albums including Nina Sky's second studio album La Conexion (2005),[12] the compilation album Reggaetón Most Wanted, Vol. 1 (2006),[13] 2007 Años De Exitos (2006),[14] a mixtape entitled Heavy Rotation: All Star Mixtape, Vol. 3 (2006), hosted by Jadakiss and Sheek Louch,[15] Reggaetón! (2012),[16] and the karaoke albums Sing Reggaetón, Vol. 2 (2013)[17] and Hits from 2005, Vol. 15 (2013).[18]

On the Billboard Bubbling Under Hot 100 chart, "Play That Song" peaked at number 13.[19] On the Billboard Bubbling Under Hot R&B/Hip-Hop Songs chart, it peaked at number 22.[20] On the Billboard Latin Songs chart, the song peaked at number 31 giving Touch his Latin Songs chart debut.[21] On the Billboard Latin Tropical Airplay chart, the song peaked at number seven.[22] It also managed to reach number five on the Billboard Latin Rhythm Airplay chart.[23] This made Nina Sky two of only a few female artists who have been able to reach the Top 10 of the Latin Rhythm Airplay chart along with Ivy Queen, who currently has seven top-ten, two of them number-one singles, Latin pop singers Shakira and RBD, and American R&B singers Beyoncé Knowles, Cassie, and Keyshia Cole.[24]

Track listing

  • Digital download[25]
  1. "Play That Song" (Album Version) — 3:18
  2. "Play That Song" (Remix by DJ Sonik) — 3:44
  1. "Play That Song" (Remix Clean Version) — 3:44
  2. "Gangsta Gangsta" (Clean Version) — 3:37
  3. "Play That Song" (Clean Album Version) — 3:18
  4. "Play That Song" (Remix Dirty Version) — 3:44
  5. "Gangsta Gangsta" (Dirty Version) — 3:37
  6. "Play That Song" (Dirty Album Version) — 3:18

Charts

Chart (2005) Position
US Bubbling Under Hot 100 (Billboard)[19] 13
US Bubbling Under Hot R&B/Hip-Hop Songs (Billboard)[20] 22
US Latin Songs (Billboard)[21] 31
US Latin Tropical Airplay (Billboard)[22] 7
US Latin Rhythm Airplay (Billboard)[23] 5

References

  1. ^ Jones, Steve (2005-08-04). "Spanish-spiced Hip-Hop". USA Today. Gannett Corporation Inc. Retrieved 2013-03-27.
  2. ^ Morales, Ed (2005-06-26). "Sonidos Latino: Latin Radio Decides To Get Street Smart". Newsday. Cablevision. Archived from the original on June 16, 2013. Retrieved 2013-04-27.
  3. ^ Marshall, Wayne (2006-01-18). "CD Guide: Recommended Reggaeton - Music Features". The Phoenix. Phoenix Media Communications Group. Retrieved 2013-06-04.
  4. ^ "Tony Touch and Other Rising Stars License Exclusive Content to WiderThan". Reggaetonline. Pokus Web Solutions. 2006-04-05. Retrieved 2013-04-27.
  5. ^ American album certifications — Tony Touch — The Reggaetony Album. Recording Industry Association of America. If necessary, click Advanced, then click Format, then select Album, then click Type, then select Latin, then click SEARCH.
  6. ^ "BMI - Repertoire: Play That Song (Legal Title)". BMI. Broadcast Music, Inc. Archived from the original on 2013-06-16. Retrieved 2013-04-27.
  7. ^ "Reseñas Urbanas De Inicios De Siglo". El Nuevo Herald (in Spanish). Miami Herald Media. 2005-08-12. Retrieved 2013-04-27.
  8. ^ Quesada, Jorge (2005-07-19). "Tony Touch se mete a la pelea". Al Día (in Spanish). Periódico Al Día. Retrieved 2013-04-27.
  9. ^ Juarez, Sabrina (2005-08-17). "Nina Sky nos trae 'La Conexión', mixtape álbum con la participación de Ivy Queen, NORE, Pitbull, Tony Touch y muchos más!". Business Wire. Retrieved 2013-04-27.
  10. ^ "The ReggaeTony Album - Tony Touch: Credits: Allmusic". Allmusic. Rovi Corporation. Retrieved 2013-04-27.
  11. ^ "Amazon.com: Play That Song: Tony Touch feat. Nina Sky and B-Real of Cypress Hill: MP3 Downloads". Amazon.com. Amazon.com, Inc. Retrieved 2013-04-27.
  12. ^ "Nina Sky Offers Reggaeton, Reggae, Hip Hop and More". Thug Life. Retrieved 2013-03-27.
  13. ^ "Reggaetón Most Wanted, Vol. 1 - Various Artist: Songs, Reviews, Credits, Awards: Allmusic". Allmusic. Rovi Corporation. Retrieved 2013-04-27.
  14. ^ "Amazon.com: 2007 Años De Exitos". Amazon.com. Amazon.com, Inc. Retrieved 2013-04-27.
  15. ^ "Heavy Rotation: All Star Mixtape, Vol. 3 - Jadakiss/Sheek Louch: Songs, Reviews, Credits, Awards: Allmusic". Allmusic. Rovi Corporation. Retrieved 2013-04-27.
  16. ^ "Amazon.com: Reggaetón!". Amazon.com. Amazon.com, Inc. Retrieved 2013-04-27.
  17. ^ "Amazon.com: Karaoke - Sing Reggaetón, Vol. 2". Amazon.com. Amazon.com, Inc. Retrieved 2013-04-27.
  18. ^ "Amazon.com: Karaoke Hits from 2005, Vol. 15: Ameritz Countdown Karaoke: MP3 Downloads". Amazon.com. Amazon.com, Inc. Retrieved 2013-04-27.
  19. ^ a b "Tony Touch - Chart History: Bubbling Under Hot 100". Billboard. Prometheus Global Media. Retrieved 2013-01-17.
  20. ^ a b "Tony Touch - Chart History: Bubbling Under Hot R&B/Hip-Hop Songs". Billboard. Prometheus Global Media. Retrieved 2013-01-17.
  21. ^ a b "Tony Touch - Chart History: Hot Latin Songs". Billboard. Prometheus Global Media. Retrieved 2013-01-17.
  22. ^ a b "The ReggaeTony Album - Tony Touch : Awards : Allmusic". Allmusic. Rovi Corporation. Retrieved 2013-01-17.
  23. ^ a b "Tony Touch - Chart History: Latin Rhythm Airplay". Billboard. Prometheus Global Media. Retrieved 2013-01-17.
  24. ^ Ben-Yehuda, Ayala (2007-03-31). "The Ladies of Latin Hip-Hop: Reggaetón Divas Look For A Breakthrough". Billboard. Prometheus Global Media. Retrieved 2012-11-29.
  25. ^ "iTunes - Music - Play That Song - Single by Tony Touch". iTunes Store. Apple Inc. Retrieved 2013-04-26.
  26. ^ "Tony Touch - Play That Song (Vinyl)". Discogs. Retrieved 2013-04-26.