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*Platinum*
Platinum
Music	Gary William Friedman
Lyrics	Will Holt
Book	Will Holt; Bruce Vilanch
Productions	1977 Studio Arena Theater; 1978 Broadway; 1983 Off-Broadway; 2010 FringeNYC (Revised)

Platinum is a stage musical with a book by Will Holt and Bruce Vilanch, music by Gary William Friedman, and lyrics by Holt.

Set in a Hollywood recording studio, it centers on Lila Halliday, a star of 1940s and 1950s movie musicals who is attempting a comeback. In the process, she falls for a young rock star named Dan Danger.

Background

Platinum was originally titled Sunset when it had its world premiere in 1977 at the Studio Arena Theater in Buffalo, New York. The production, with a book by Louis LaRusso II, was directed by Tommy Tune.^[1] When the musical evolved into Platinum and moved to Broadway, only the songwriters, Alexis Smith, Lisa Mordente, and ensemble member Christine Faith remained with the production.

Original cast and characters

Character	Broadway (1978)^[2]
Lila Halliday	Alexis Smith
Dan Danger	Richard Cox
Crystal Mason	Lisa Mordente
Robin	Robin Grean
Damita	Damita Jo Freeman
Avery	Avery Sommers
Jeff Leff	Stanley Kamel
Shultz	Tony Shultz
Wenndy	Wenndy Leigh Mackenzie
Boris	John Hammil
Christine	Christine Faith
Alan Fairmont / Mink	Jonathan Freeman

Songs

1977 world premiere production

Sunset City
Nothing But
Back With a Beat
Rock is My Way of Life
Destiny
Disco Destiny
Waltz
Retreat

Moments
Montage
Trials and Tribulations/I Like You
True Music
Retreat (Reprise)
Good Time Song
Finale

1978 Broadway production

Act One

Back With a Beat/Nothing But
Sunset
Ride Baby Ride
Destiny
Disco Destiny
I Am the Light
Movie Star Mansion

Act Two

Platinum Dreams
Trials and Tribulations/I Like You
1945
Too Many Mirrors
Old Times, Good Times

1984 Village Gate NYC production

Living on Sunset
Nothing But
The Funky
Destiny
Back With a Beat
Standing In Need
Rock is My Way of Life
Sunset Dreams

Dan's Rap
Cheap Chablis
Bug On The Windshield Of Life
1945
Retreat
I Am The Light
Moments
Old Times, Good Times
This One's for Me

Production history

Directed and choreographed by Joe Layton, the Broadway production of Platinum opened on November 12, 1978, at the Mark Hellinger Theatre, where it closed on December 10, 1978, after 33 performances and 12 previews. Despite its short run, it garnered Tony Award nominations for Smith and Richard Cox and Drama Desk Award nominations for Cox and Mordente. (A revised version of the original Sunset was presented off-Broadway at the Village Gate in November 1983. Starring Tammy Grimes and directed by Andre Ernotte it closed after one performance and 13 previews.)^[3]

In August 2010, a revised version of Platinum developed by UnsungMusicalsCo. Inc. played the New York International Fringe Festival. It was directed by Ben West with choreography by Rommy Sandhu.^[4]

Critical reception

Douglas Watt, reviewing in the New York Daily News said the musical was "full of electricity and sends you into the night charged up." Platinum was "the first big fat hit" of the Broadway season, and Smith was "vibrant and smashing looking." He singled out the songs "Destiny" and "Movie Star Mansion." In all, the show was "a triumphant piece of musical staging" that achieved "pure excitement."^[5]

Martin Gottfried called Friedman's music, "excellent - melodic, ambitious, ingenious, and decidedly theatrical", and Holt's lyrics "clean and crafty."^[6]

On the flip side, Walter Kerr said, "I have a feeling that if Platinum could just get rid of its book, its songs, its microphones and its almost arrogantly messy setting, it would be light miles ahead."^[7]

In his 2015 reference compilation The Complete Book Of 1970's Broadway Musicals, author Dan Dietz said that the lyrics by Will Holt and the Music by Gary William Friedman "offered an array of clever and melodic songs, and their Platinum score is one of the most underrated of the era."^[8]

Awards and nominations

1978 Tony Award nominations

Best Actress – Alexis Smith
Best Featured Actor – Richard Cox

1978 Drama Desk Award nominations

Best Featured Actress – Lisa Mordente
Best Featured Actor – Richard Cox

Notes

^ "'Platinum'/'Sunset production notes" garywilliamfriedman.com, retrieved June 5, 2010
^ Playbill 1978 Bio Cast Listaccessed 07/15/2023
^ "'Sunset,' at Village Gate, Closes After First Night"The New York Times, November 9, 1983
^ Bacalzo, Dan."FringeNYC Announces 2010 Line-Up" theatermania.com, June 2, 2010
^ Dietz, Dan, The Complete Book of 1970's Broadway Musicals. Rowman & Littlefield Publishers 2015. ISBN 978-1442251656 , p. 416
^ Dietz, Dan, The Complete Book of 1970's Broadway Musicals. Rowman & Littlefield Publishers 2015. ISBN 978-1442251656 , p. 416
^ Lewis, David H, Broadway Musicals: A Hundred Year History. McFarland 2002. ISBN 0-7864-1269-0, p. 106
^ Dietz, Dan, The Complete Book of 1970's Broadway Musicals. Rowman & Littlefield Publishers 2015. ISBN 978-1442251656 , p. 416

References

Mandelbaum, Ken, Not Since Carrie: Forty Years of Broadway Musical Flops. St. Martin's Press 1991. ISBN 0-312-08273-8
Suskin, Steven, More Opening Nights on Broadway: A Critical Quotebook Of The Musical Theatre from 1965 Through 1981. Schirmer Books 1997. ISBN 0-02-864571-5
Mordden, Ethan, One More Kiss: The Broadway Musical in the 1970s. Palgrave Macmillan 2004. ISBN 0-312-23953-X
Sunset Playbill, Studio Arena Theatre, Buffalo, New York, 1977