Pietro Ferrero Jr. (Italian pronunciation: [ˈpjɛːtro ferˈrɛːro]; 11 September 1963 – 18 April 2011)[1][2] was the joint CEO (with his brother Giovanni) of Italian confectionery company Ferrero SpA, from 1997 until his death in April 2011.[3]
Ferrero was born in Turin, the elder son of Michele Ferrero,[4] who raised the firm to its position as a global leader.[5] In 1985, he began working for Ferrero, and in 1992 had risen to be in charge of European operations.[3] He became one of the company's two CEOs in 1997, along with his brother Giovanni.[3]
On 18 April 2011, Pietro Ferrero died in South Africa near Twelve Apostles Hotel in Camps Bay, suburb of Cape Town[6] after suffering a heart attack while on a cycling track.[7]
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