PICAP supports Catalan authors and performers. While respecting the performer's linguistic expression, it gives preferential support to the Catalan language.
Its debuted as a record label in 1984 with four maxi-singles that appeared simultaneously: the synthpop band Programa, Javier Asensi, pop group Oslo, and hard-rock artist Rockson.
In the last years of the 1980s, the band Grec, a PICAP artist, joined in a wave of funk music similar to that of other new bands that were starting their careers in those days (such as Duble Buble and N'Gai N'Gai).
The band Sau, after the success achieved on PICAP with Quina nit, signed for a multinational record label. The band Sangtraït, however, stayed with PICAP and prepared its fourth album Contes i llegendes at a time when Catalan rock had reached its peak. Rock and "Cançó" became PICAP's main genres with notable artists in both genres.