Weekly Yahoo! news feature series about famous internet celebrities
People of the Web was a weekly Yahoo! News feature series that profiled the faces behind the Internet.[1] It reported on World Wide Web content creators, particularly the ones "who are really changing the political, social and religious fabric," according to the show's host, award winning journalist Kevin Sites.
The format included both video and text stories. Sites cites the focus on the business aspect of web content, and the relative lack of coverage of web personalities as the motivation for the series.[2]
Sites' previous project was a year-long series of stories for Yahoo! from various war zones around the world called "Kevin Sites in the Hot Zone", and he brought the same traveling video journalist style to this project.[2] He used the same support crew from that series. Neeraj Khemlani, VP, Programming & Development for Yahoo! News & Info said they simply moved from putting a human face on war, to putting a human face on the Internet.[3]
Gal Beckerman wrote in the Columbia Journalism Review that, "the idea of the series is so brilliant and filled with seemingly endless possibility that it’s amazing no one thought of it before."[4]
The series premiered May 29, 2007. It posted several feature stories including profiles on:
^ abJohnson, Peter (2007-06-03). "Reporter profiles the people behind the Web addresses". USA Today. Gannett. Retrieved 2007-09-16. Now, on a beat few news outlets have explored, Sites, a former network correspondent who joined Yahoo in 2005 to generate unique online "backpack" journalism, turns his attention to "People on the Web" (potw.news.yahoo.com), a combination of stand-alone text and video stories.