The Pemba Bay is east-facing and is located in the area of the city of Pemba.[2][3] It is hemmed in largely by the Pemba peninsula which contains the city and is accessed through a relatively narrow channel. The Lúrio River empties into the sea just to the south of Pemba Bay.[4] It is a notorious location for the illegal trade of ivory.[5] Operators such as Kakazini offer trips around the bay for about US$40 per person.[3] Several hotels overlook Pemba Bay including Londo Lodge, which has "beach-facing villas overlooking the bay, a restaurant and a range of water sports".[6]