Pelle Pelle is an urban fashion brand designed by Marc Buchanan.[1] Pelle Pelle was launched in 1978 and started as a leather outerwear company.[2][3][4] Pelle is based in Auburn Hills, Michigan.[5]
History
Pelle Pelle originated in the 1970s, when the hip-hop era gained prominence. A revolution in fashion took the form of comfort in baggy pants and loose clothing for MCs and breakdancers. Designer Marc Buchanan specialized in creating brightly colored, highly embellished leather jackets, and branched out to sportswear and other outerwear.[6] A cultural and stylistic shift was sparked by Pelle, who took his cue from an Italian phrase.[7]
In 2003, Pelle Pelle was fined $40,000 by the Federal Trade Commission for placing inaccurate labels on several types of men's pants and jackets. The clothes were labeled as machine washable; however, the garments were damaged when washed.[8]
Pelle Pelle launched its handbag line in fall 2009.[9]