Honor Gunday and Vladimir Kovalyov started Paymentwall in April 2010 to help game companies on Facebook monetize their global traffic.[2]
On July 1, 2011, Facebook announced that they would no longer allow any outside monetization providers, at which point the company pivoted to providing services to non-Facebook games and online dating websites.[3][4]
In 2011, the company entered into partnership with Alipay, a third-party mobile and online payment platform, established in Hangzhou, China in February 2004 by the Alibaba Group.[5]
Paymentwall launched a payment system for Smart TVs in November 2014.[6]
In 2018, Paymentwall spun out Terminal3 as a global payment platform for gaming companies.[7]