Paulo Nobre had the support of former Presidents Mustafa Contursi and Carlos Bernardo Facchina Nunes to be elected president of Palmeiras. He had a major campaign promise, "management shock" at Palmeiras for the traditional club of Brazilian football. Which was for the administration to be more modern and less troubled than the years before his election.
On November 29, 2014 was re-elected after winning the opposition Wlademir Pescarmona, the first president in the history of Palmeiras to be elected directly
Projects as a President
One of the main Nobre goals is to transform the Palmeiras marketing. Therefore, in addition, the new president wants to professionalize the football department of the club by hiring a gerentão. The name hired for this function is that of José Carlos Brunoro, which in the mid 1990 successfully passed for Palmeiras at the height of the partnership with the Italian multinational Parmalat, which was managing Audax from São Paulo. Thus, besides being able to hire better caliber reinforcements, Nobre intends to stop the heavy debt of around R$293 million. That way, he will enter the twenty-first century, a century in which, according to the president, the club has not yet entered.
2011 saw a reduced programme for Nobre, contesting just four WRC rounds. The fourth and final of these saw him make his World Rally Car debut behind the wheel of a Mini John Cooper Works WRC on Wales Rally GB. He finished 29th overall. For 2012, Nobre committed to a full WRC programme in the Mini, run by Motorsport Italia and entered in the manufacturers' championship as a WRC Team under the name Palmeirinha Rally. After he finished 20th on the season opener in Monte Carlo, Nobre was brought together with the other Motorsport Italia-run car of Armindo Araujo under the new manufacturer entry of WRC Team Mini Portugal for the remainder of the 2012 season, following a change of direction by Mini.[3]
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