PatnaBeats

PatnaBeats is an online media company from India. The company aims to revive the lost glory of Bihar. Its tag line is: "Redefining the word 'Bihar', together!"[1][2][3][4]

The company fights the stereotyping of Bihar and Biharis by publishing positive media content on people, art, architecture, culture, history, and other things related to Bihar.[5][6]

History

PatnaBeats was founded in September 2015 by Bashshar Habibullah and was launched by actress Neetu Chandra through her official Facebook page. Later on in February 2020 it's been acquired by Alok Kumar, Rahul Samrat, Prakhyat Kashyap. [7][8][9]

PatnaBeats launched a powerful campaign, "I am brand Bihar" (hashtag: "#IamBrandBihar"), with 23 different pictures of Biharis from different walks of life. The campaign's mission was parallel with the company's agenda to end stereotyping.[10][11][12]

The story was widely shared by sources including the BBC, Indian Express, The Telegraph, Aaj Tak, and India Today.

References

  1. ^ "About PatnaBeats". Patnabeats.com. 2014-06-20. Archived from the original on 2016-09-12. Retrieved 2016-09-04.
  2. ^ "जिन्हें 'बिहारी' होने पर गर्व है - BBC हिंदी". Bbc.com. Archived from the original on 2016-09-17. Retrieved 2016-09-04.
  3. ^ "The Telegraph, India, English News Paper". Epaper.telegraphindia.com. Archived from the original on 2016-08-18. Retrieved 2016-09-04.
  4. ^ "#IAmBrandBihar: बिहार की छवि सुधारने के लिए साथ आए 'बिहारी'". Jansatta.com. 2016-06-08. Archived from the original on 2016-08-18. Retrieved 2016-09-04.
  5. ^ "Biharis bust stereotypes through powerful social media campaign". Deccanchronicle.com. Archived from the original on 2016-10-05. Retrieved 2016-09-04.
  6. ^ "Breaking stereotypes about 'Bihari' and Kashmir with photography - The Economic Times". Economictimes.indiatimes.com. 2016-07-10. Archived from the original on 2016-07-10. Retrieved 2016-09-04.
  7. ^ "'Brand Bihar' campaign goes viral - Times of India". Timesofindia.indiatimes.com. 2016-06-07. Archived from the original on 2016-06-12. Retrieved 2016-09-04.
  8. ^ "Security Check Required". Facebook. Archived from the original on 2019-11-06. Retrieved 2016-09-04.
  9. ^ "About PatnaBeats". Patnabeats.com. 2014-06-20. Archived from the original on 2016-09-12. Retrieved 2016-09-04.
  10. ^ Rhema Mukti Baxter (2016-06-06). "Who is a Bihari? A social media campaign breaks an old stereotype". Scroll.in. Archived from the original on 2016-09-03. Retrieved 2016-09-04.
  11. ^ "PHOTOS: #IAmBrandBihar: Social media campaign is breaking stereotypes about Biharis | The Indian Express | Page 7". The Indian Express. 2016-06-07. Archived from the original on 2016-08-29. Retrieved 2016-09-04.
  12. ^ "YouTube". YouTube. Retrieved 2016-09-04.