All started when, in 2015, Allianz became new top sponsor of the Italian basketball team Pallacanestro Trieste, based in PalaTrieste.[5]
In 2017, the German insurance company sponsored a new parquet basketball court,[6] and later in 2018, a new scoreboard called Allianz Wall was installed in the Trieste arena.[7]
In 2018 Allianz signed a deal to become new title sponsor of the arena, so PalaTrieste officially became Allianz Dome until 2023.[8]
Gallery
PalaTrieste before the Allianz sponsorship (2007)
PalaTrieste during a volleyball match before new Allianz Wall (2010)