PLBY Group

PLBY Group, Inc.
FormerlyPlayboy Enterprises, Inc.
Company typePublic
Nasdaq: PLBY
Industry
Founded1953; 71 years ago (1953), in Chicago, Illinois, U.S.
FounderHugh Hefner
HeadquartersChicago, Illinois, U.S. (1953–2012)
Los Angeles, California, U.S. (2012–present)
Area served
Global
Key people
Suhail Rizvi (chairman)
Ben Kohn (president and CEO)
Products
 
RevenueIncrease $147.7 million (2020)[1]
Increase $13.61 million (2020)[1]
Decrease −$5.27 million (2020)[1]
Total assetsDecrease $412.13 million (2020)[1]
Total equityDecrease $83.02 million (2020)[1]
Number of employees
211 (2020)[2]
SubsidiariesPlayboy Enterprises
Lovers
Centerfold.com
Websiteplayboyenterprises.com Edit this at Wikidata

PLBY Group, Inc. is an American global media and lifestyle company founded by Hugh Hefner as Playboy Enterprises, Inc. to oversee the Playboy magazine and related assets. Its headquarters are in Los Angeles, California.[2]

The company is focused on four primary business lines: Sexual Wellness, Style & Apparel, Gaming and Lifestyle, and Beauty & Grooming.[3][4] Today, PLBY Group, together with its subsidiaries, engages in the development and distribution of content, products and high-profile events that embody both "eroticism and fine art", and apparel retailing.[5] It is in the top twenty most licensed brands globally.[6]

History

Sales of Playboy magazine peaked in 1972 at over 7 million copies.[7] By 2015, the circulation had fallen to 800,000.[8] The company completed its shift to consumer products in 2020 with the shuttering of the magazine division, and is now known to generate more than $3 billion in consumer spending annually across 180 countries.[9]

Playboy Enterprises, Inc. made its initial public offering on November 3, 1971, at $23.50.[10]

Playboy ran forty Playboy Club properties from 1960 to 1986 and operated casinos in England from the mid-1960s to 1981, when they lost their operating license. Playboy also operated a casino in Nassau, Bahamas, from 1978 to 1982.[11] From 1981 to 1984, the company was a partner in the Playboy Hotel and Casino in Atlantic City, New Jersey. Playboy Enterprises was denied a permanent New Jersey gaming license and was forced to sell out to its partner, which changed the name of the hotel/casino to the Atlantis Hotel and Casino. The company returned to the nightlife business with the Playboy Club at the Palms Casino Resort in Las Vegas, which opened in 2006[12] and closed in 2012.[13] Other Playboy Clubs opened in Cancun, Macau, and London in 2010 and 2011.[14] Meanwhile, the company said it would open at least three Playboy stores in each of the next three years.[15]

In 1959, the company formed Alta Loma Entertainment (formerly Playboy Productions from 1959 to 1988, and Alta Loma Productions from 1988 to 1999), to produce movies and television shows. The first project was Playboy's Penthouse, a television show on WBKB-TV,[16] which was followed by Playboy After Dark, a television series that ran for two seasons,[17] and the format was revived as After Hours in 1989.[18]

In 1982, Playboy Enterprises founded Playboy Home Video (later Playboy Home Entertainment). At first, the Playboy Premiere titles were distributed by MGM/UA Home Video,[19] with others going to CBS/Fox Video, but the label changed hands to other distributors since 1985.[20]

The Age reported in October 2008 that, for the first-time ever, Hugh Hefner was selling tickets to his celebrity-filled parties to offset his cash-flow problems due to setbacks Playboy Enterprises had suffered, including decreasing Playboy circulation, decreasing stock value, and ventures that have yet to turn a profit.[21] Christie Hefner released a memo to employees about her efforts to streamline the company's operations, including eliminating its DVD division and laying off staff.[22]

In March 2011, founder Hugh Hefner succeeded in a bid to take Playboy Enterprises private after 40 years as a publicly traded company. He partnered with private equity firm Rizvi Traverse.[23]

Playboy Enterprises closed its former headquarters in the top office floors of 680 N. Lake Shore Drive in Chicago, Illinois, in April 2012.[24] In January 2013, the company said it employed 165.[4]

In 2018, less than a year after Hugh Hefner's death, his estate sold its remaining Playboy shares of 33%, worth $35 million, to Icon Acquisition Holdings LP. The money was split between Hefner's widow and his four children.[25]

In March 2020, CEO Ben Kohn announced that the Spring issue of the magazine would be the last to be printed, and the publication would be online-only going forward.[26]

In October 2020, Playboy Enterprises announced a reverse merger with Mountain Crest Acquisition Corp, a special purpose acquisition company (SPAC). On February 11, 2021, PLBY Group, Inc. completed its merger and began trading on the Nasdaq stock market under the PLBY ticker. PLBY Group, Inc. and its subsidiaries, including Playboy Enterprises, is headed by Ben Kohn, chief executive officer, president and director.[27][28]

Segments

The company has three reportable segments: Licensing, which includes licensing of Playboy brands to third parties; Direct-to-Consumer, including sales of third-party products through its owned-and-operated e-commerce platforms; and Digital Subscriptions and Content, including the sale of subscriptions to Playboy programming and trademark licensing for online gaming products.

As of the 2020 re-organization the business had four main market categories:

  • Sexual Wellness, comprising own-branded lingerie and sexual amenities including CBD products. This segment contributed over 40% to revenue in 2020.[29]
  • Style & Apparel, comprising licensed fashion sales globally, especially in China, where it is the leading men's fashion brand with over 3500 stores. This segment contributed around 52% of revenue in 2020.[29]
  • Gaming and Lifestyle, comprising its chain of licensed Playboy Clubs and digital gaming ventures in partnership with Scientific Games and Microgaming.[30] This segment contributed 3% to 2020 revenue.[29]
  • Beauty & Grooming, comprising skincare, beauty and grooming products. This segment contributed around 2% to revenue in 2020.[29]

The company's Playboy Foundation provides grants to non-profit groups involved in fighting censorship and researching human sexuality.

The company licenses the Playboy name, the Rabbit Head design and other images, trademarks, and artwork to "appear on a wide range of consumer products including apparel, accessories, footwear, lingerie, jewelry, fragrances and home fashions." Its licensed products generate "more than $3 billion in global sales in more than 180 countries."[31] The company's trademarks and copyrights are critical to the success and potential growth of its business as "Playboy is one of the most recognized, celebrated and popular consumer brands in the world."[32] In 2019, Playboy ranked number 21 among the Top 150 Global Licensors by License Global magazine.[33] As of 2013, the licensing accounts for about 65% of revenue.[34]

PB Lifestyle Ltd. is promoted by Mumbai-based entrepreneurs. Following their interests in media and entertainment, PB Lifestyle Ltd. has signed the master and exclusive franchise/licensee agreement with Playboy Enterprises USA (for ten years) for the use of the Playboy brand in India for various businesses.[35] PB Lifestyle representatives have also stated that the company will adapt the Playboy brand to suit India's decency standards and will not allow content/material that is deemed "lascivious or appealing to prurient interests".[36]

Playboy first entered the Chinese market in a 1988 licensing deal with Hong Kong–based Chaifa Group. By the early 1990s, Licenses were divided into subcategories of products and sold to mainland manufacturers. The company claimed roughly 650 stores by 2003.[37] This had grown to 3100 by 2015.[38] The company has attempted to open a club in Shanghai, once in 2004,[39] and again in 2017.[40] In May 2015, Playboy signed a 10-year licensing agreement with Handong United to manufacture and distribute fashion apparel.[38]

Subsidiaries

In December 2019, Playboy Enterprises acquired the online retailer Yandy for an undisclosed sum.[29] In February 2021, PLBY announced the acquisition of the sexual wellness retailer Lovers for $25m in cash.[41][42] In June 2021, PLBY Group acquired Australian-based lingerie chain Honey Birdette for US$333 million in cash and stock.[43] In October 2021 PLBY Group acquired Dream, a social content platform that provides creators with tools to interact directly with their fans.[44] This acquisition was used to support the launch of Playboys creator community Centerfold.com that went live on December 20, 2021.

References

  1. ^ a b c d e "PLBY Group Reports Fourth Quarter & Full Year 2020 Financial Results" (Press release). March 23, 2021. Retrieved May 19, 2021.
  2. ^ a b "PLBY Group, Inc. Propectus". U.S. Securities and Exchange Commission. Retrieved May 19, 2021.
  3. ^ "Playboy Men's Grooming – Walmart.com". www.walmart.com. Archived from the original on November 4, 2021.
  4. ^ a b Stattmann, Dean (May 19, 2021). "The New (Old) Playboy". Men's Journal.
  5. ^ Lee, Chris (September 14, 2013). "To Playboy magazine, sophistication is the new sexy". Los Angeles Times. Retrieved May 19, 2021.
  6. ^ "About". PLBY Group. Retrieved March 19, 2021.
  7. ^ "The Girls Next Door". The New Yorker. March 20, 2006.
  8. ^ "Hugh Hefner, Who Built Playboy Empire and Embodied It, Dies at 91". The New York Times. September 27, 2017.
  9. ^ Jasinski, Nicholas (February 11, 2021). "Playboy Has Gone Public. Here's What to Know". Barron's. Retrieved May 10, 2021.
  10. ^ "Playboy Enterprises, Inc". March 26, 2006. Archived from the original on March 26, 2006. Retrieved February 9, 2023.
  11. ^ Playboy Chips and Tokens – The Rise and Fall of the Bunny Chip www.ccgtcc-ccn.com PDF
  12. ^ Bracelin, Jason (October 7, 2006). "Bunnies Are Back: Palms' Fantasy Tower takes Playboy Club concept to new heights". Las Vegas Review-Journal. Retrieved July 9, 2012.
  13. ^ "Playboy Club at Las Vegas' Palms casino closes". USA Today. AP. June 4, 2012. Retrieved July 9, 2012.
  14. ^ Kee Hua Chee (June 27, 2001). "Playboy Bunnies a tourist attraction". The Star. Retrieved July 9, 2012.
  15. ^ "Playboy Pull A Rabbit". MSN.
  16. ^ "Playboy head to have new show on WBKB". The Chicago Tribune. August 13, 1959. p. 14.
  17. ^ "'Playboy' production begins" (PDF). Broadcasting Magazine. July 15, 1968. p. 62. Retrieved April 4, 2024.
  18. ^ "Syndication Marketplace" (PDF). Broadcasting Magazine. November 14, 1988. p. 54. Retrieved April 4, 2024.
  19. ^ "MGM/UA Now To Handle Playboy Vids". Cashbox. December 10, 1983. p. 8.
  20. ^ Dobrin, Gregory (June 1, 1985). "Playboy Home Video Enters Dist. Pact With Lorimar". Cashbox. p. 8.
  21. ^ "Party's over for Playboy king Hugh Hefner." The Age 18 October 2008. Retrieved 30 October 2008.
  22. ^ "Playboy Enterprises Does Restructuring; Shutting DVD Division For Online Focus; 80 Positions Will Go." Yahoo! Finance 15 October 2008. Retrieved 30 October 2008.
  23. ^ "Playboy Enterprises, Inc. Announces Closing of Acquisition by Icon Acquisition Holdings, L.P." (Press release). March 4, 2011. Retrieved June 4, 2017.
  24. ^ "Playboy's Move to Los Angeles Set for April 30". January 17, 2012. Archived from the original on April 17, 2012. Retrieved July 9, 2012.
  25. ^ "Hugh Hefner's Family Sells Their Remaining Shares in Playboy". Fortune. August 3, 2018. Retrieved October 26, 2019.
  26. ^ "An Open Letter To Our Team And Partners". Medium. November 18, 2020. Retrieved March 13, 2021.
  27. ^ Jasinski, Nicholas (February 11, 2021). "Playboy Has Gone Public. Here's What to Know". Barron's. Retrieved April 19, 2021.
  28. ^ Maurer, Mark (March 25, 2021). "Owner of Playboy Brand Looks to Invest SPAC Money in 'Sexual Wellness' Sector". The Wall Street Journal. Retrieved April 19, 2021.
  29. ^ a b c d e "Mountain Crest Investor Presentation". www.sec.gov. Retrieved March 13, 2021.
  30. ^ "Playboy CEO on telling the story from a female perspective". finance.yahoo.com. Retrieved March 13, 2021.
  31. ^ "About | PLBY Group". www.plbygroup.com. Retrieved March 13, 2021.
  32. ^ "IMG Brand and clients". Archived from the original on September 30, 2013. Retrieved October 7, 2013.
  33. ^ "Top 150 Leading Licensors of 2019". licenseglobal.com. November 27, 2019. Retrieved June 10, 2021.
  34. ^ Bain, Marc (February 12, 2021). "Playboy has big plans but Wall Street is unimpressed". Quartz. Retrieved March 13, 2021.
  35. ^ "Playboy Enterprises plans to open clubs, cafes and retail stores in India". The Economic Times. November 1, 2012. Archived from the original on January 13, 2013. Retrieved December 16, 2012.
  36. ^ "India to get first Playboy Club in Goa". BBC News. November 1, 2012. Retrieved December 16, 2012.
  37. ^ Hunwick, Robert Foyle. "Playboy Is Ditching the Sex and Betting on China". Foreign Policy. Retrieved March 19, 2021.
  38. ^ a b "Playboy Expands Licensing Presence in China". PR Newswire (Press release). Los Angeles: Playboy Enterprises. May 6, 2015. Retrieved March 19, 2021.
  39. ^ "China officials halt Playboy club". December 9, 2004. Retrieved March 19, 2021.
  40. ^ "Playboy Club - Club, Shanghai | SmartShanghai". www.smartshanghai.com. Retrieved March 19, 2021.
  41. ^ "Playboy Expands Direct-to-Consumer and Retail Store Reach with Deal to Acquire Leading Sexual Wellness Omni-Channel Retailer". PLBY Group.
  42. ^ Franklin, Joshua (February 1, 2021). "Playboy agrees to buy sexual wellness chain Lovers". Reuters. Retrieved June 10, 2021.
  43. ^ Mitchell, Sue (June 29, 2021). "'Perfect partner': Blundy's Honey Birdette sold to Playboy owner". Australian Financial Review. Retrieved October 26, 2024.
  44. ^ "PLBY Group to Acquire Dream for $30M; Street Says Buy". Yahoo Finance. October 19, 2021. Retrieved February 28, 2024.

Read other articles:

Microlera

Microlera Klasifikasi ilmiah Kerajaan: Animalia Filum: Arthropoda Kelas: Insecta Ordo: Coleoptera Famili: Cerambycidae Genus: Microlera Microlera adalah genus kumbang tanduk panjang yang tergolong famili Cerambycidae. Genus ini juga merupakan bagian dari ordo Coleoptera, kelas Insecta, filum Arthropoda, dan kingdom Animalia. Larva kumbang dalam genus ini biasanya mengebor ke dalam kayu dan dapat menyebabkan kerusakan pada batang kayu hidup atau kayu yang telah ditebang. Referensi TITAN: Cera...

 

 

Carl Johan Hviid

Artikel ini sebatang kara, artinya tidak ada artikel lain yang memiliki pranala balik ke halaman ini.Bantulah menambah pranala ke artikel ini dari artikel yang berhubungan atau coba peralatan pencari pranala.Tag ini diberikan pada Oktober 2020. Carl Johan HviidLahir(1899-06-27)27 Juni 1899Frederiksberg, DenmarkMeninggal21 Oktober 1964(1964-10-21) (umur 65)Roskilde, DenmarkPekerjaanPemeranTahun aktif1939–1964 Carl Johan Hviid (27 Juni 1899 – 21 Oktober 1964) adalah ...

 

 

الدوري الإيطالي 1962–63

يفتقر محتوى هذه المقالة إلى الاستشهاد بمصادر. فضلاً، ساهم في تطوير هذه المقالة من خلال إضافة مصادر موثوق بها. أي معلومات غير موثقة يمكن التشكيك بها وإزالتها. (أغسطس 2019) هذه المقالة تحتاج للمزيد من الوصلات للمقالات الأخرى للمساعدة في ترابط مقالات الموسوعة. فضلًا ساعد في تحسي...

Gom arab

Gom arab (gummi arabicum atau gum acacia) adalah salah satu produk getah (resin) yang dihasilkan dari penyadapan getah pada batang tumbuhan legum (polong-polongan) dengan nama sama (nama ilmiah Acacia senegal atau Acacia seyal). Nama gom arab (dari gum arabic) secara harfiah berarti getah arab. Kemungkinan besar tumbuhan ini berasal dari wahah padang pasir di Afrika utara, dan barangkali juga di Asia barat daya. Sudan merupakan penghasil 70% produksi gom arab sedunia. Tanaman Gom Arab Gom ara...

 

 

The Sundowners (novel)

1952 book by Jon Cleary The Sundowners First US editionAuthorJon ClearyCountryAustraliaLanguageEnglishPublisherScribner (US)Werner Laurie (UK)Publication date1952 The Sundowners is a 1952 novel by Australian writer Jon Cleary. Plot The story is set in the Australian Outback during the 1920s and deals with one year in the life of the Carmody family. Paddy Carmody, Australian-born son of Irish migrants, is an itinerant worker, travelling the country with his wife Ida and son Sean in a horse-dra...

 

 

ARM Netzahualcóyotl (D-102)

Mexican naval ship ARM Netzahualcóyotl History Mexico NameNetzahualcóyotl Acquired1982 Decommissioned2014 StatusTo be sunk as a reef General characteristics Class and typeQuetzalcóatl-class destroyer ArmamentMatchbox ASROC, deck guns ARM Netzahualcóyotl (D-102), a Quetzalcóatl-class destroyer, is one of two destroyers in the Mexican Navy. Netzahualcóyotl was originally USS Steinaker, a Gearing-class destroyer. Mexico purchased Steinaker from the United States Navy in 1982, and rena...

Intermolecular force

Force of attraction or repulsion between molecules and neighboring particles An intermolecular force (IMF) (or secondary force) is the force that mediates interaction between molecules, including the electromagnetic forces of attraction or repulsion which act between atoms and other types of neighbouring particles, e.g. atoms or ions. Intermolecular forces are weak relative to intramolecular forces – the forces which hold a molecule together. For example, the covalent bond, involving sharin...

 

 

Relational model

Database model The relational model (RM) is an approach to managing data using a structure and language consistent with first-order predicate logic, first described in 1969 by English computer scientist Edgar F. Codd,[1][2] where all data is represented in terms of tuples, grouped into relations. A database organized in terms of the relational model is a relational database. The purpose of the relational model is to provide a declarative method for specifying data and queries:...

 

 

Египтопитек

† Египтопитек Реконструкция внешнего вида египтопитека Научная классификация Домен:ЭукариотыЦарство:ЖивотныеПодцарство:ЭуметазоиБез ранга:Двусторонне-симметричныеБез ранга:ВторичноротыеТип:ХордовыеПодтип:ПозвоночныеИнфратип:ЧелюстноротыеНадкласс:Четвероно...

Patrick Wyrick

American judge (born 1981) Patrick WyrickJudge of the United States District Court for the Western District of OklahomaIncumbentAssumed office April 10, 2019Appointed byDonald TrumpPreceded byDavid Lynn RussellVice Chief Justice of the Oklahoma Supreme CourtIn officeJanuary 1, 2019 – April 10, 2019Preceded byNoma GurichSucceeded byRichard DarbyAssociate Justice of the Oklahoma Supreme CourtIn officeFebruary 9, 2017 – April 10, 2019Appointed byMary FallinPreceded bySt...

 

 

2016年美國總統選舉

2016年美國總統選舉 ← 2012 2016年11月8日 2020 → 538個選舉人團席位獲勝需270票民意調查投票率55.7%[1][2] ▲ 0.8 %   获提名人 唐納·川普 希拉莉·克林頓 政党 共和黨 民主党 家鄉州 紐約州 紐約州 竞选搭档 迈克·彭斯 蒂姆·凱恩 选举人票 304[3][4][註 1] 227[5] 胜出州/省 30 + 緬-2 20 + DC 民選得票 62,984,828[6] 65,853,514[6]...

 

 

Fairport Convention

British folk rock group Fairport ConventionFairport Convention performing in 2023Background informationAlso known asFairportOriginLondon, EnglandGenresFolk rockfolkYears active1967–19791985–presentLabelsPolydorIslandA&MVertigoRough TradeTransatlanticWoodwormMatty GroovesSpinoffs The Albion Band Fotheringay Matthews Southern Comfort Plainsong Steeleye Span Members Simon Nicol Dave Mattacks Dave Pegg Ric Sanders Chris Leslie Past members Richard Thompson Ashley Hutchings Shaun Frater Ma...

中華民國國軍中的中共間諜列表

 本表是動態列表，或許永遠不會完結。歡迎您參考可靠來源來查漏補缺。 潛伏於中華民國國軍中的中共間諜列表收錄根據公開資料來源，曾潛伏於中華民國國軍、被中國共產黨聲稱或承認，或者遭中華民國政府調查審判，為中華人民共和國和中國人民解放軍進行間諜行為的人物。以下列表以現今可查知時間為準，正確的間諜活動或洩漏機密時間可能早於或晚於以下所歸�...

 

 

Special police

Specialized police unit Special police usually describes a police force or unit within a police force whose duties and responsibilities are significantly different from other forces in the same country or from other police in the same force, although there is no consistent international definition. A special constable, in most cases, is not a member of a special police force (SPF); in countries in the Commonwealth of Nations and often elsewhere, a special constable is a voluntary or part-time...

 

 

Distretti delle Bahamas

Distretti delle Bahamas I distretti delle Bahamas costituiscono la suddivisione territoriale di primo livello del Paese e sono pari a 31; ad essi è equiordinato il territorio di New Providence, in cui ha sede la capitale, Nassau, amministrato direttamente dal governo centrale. La suddivisione in distretti fu introdotta nel 1996, quando furono istituiti 23 distretti; altri 8 furono invece creati nel 1999. Il successivo livello territoriale è rappresentato da municipalità di secondo grado (i...

Lakewood School District (Washington)

This article is about the school district of North Lakewood, Washington. For the school district of the city of Lakewood, Washington, see Clover Park School District. Lakewood School DistrictLocationNorth Lakewood, WashingtonSnohomish County United StatesCoordinates48°09′05″N 122°12′30″W / 48.151285°N 122.208251°W / 48.151285; -122.208251District informationTypePublicMottoA Small District Going Big PlacesGradesK–12Established1914SuperintendentScott Peacoc...

 

 

Adam Clayton Powell Jr.

American pastor and politician (1908–1972) Adam Clayton Powell Jr.Member of theU.S. House of Representativesfrom New YorkIn officeJanuary 3, 1945 – January 3, 1971Preceded byWalter A. LynchSucceeded byCharles RangelConstituency22nd district (1945–1953)16th district (1953–1963)18th district (1963–1971)Member of the New York City CouncilIn officeJanuary 1, 1942 – January 3, 1945Succeeded byBenjamin J. Davis Personal detailsBorn(1908-11-29)November 29, 1908New Haven...

 

 

Cyclura cychlura

Cyclura cychlura Cyclura cychlura inornataClassification ReptileDB Règne Animalia Embranchement Chordata Classe Reptilia Sous-classe Lepidosauria Ordre Squamata Sous-ordre Sauria Infra-ordre Iguania Famille Iguanidae Genre Cyclura EspèceCyclura cychlura(Cuvier, 1829) Synonymes Iguana cychlura Cuvier, 1829 Cyclura baelopha Cope, 1862 Cyclura inornata Barbour & Noble, 1916 Cyclura figginsi Barbour, 1923 Statut de conservation UICN VU A2bce; B1ab(i,ii,iii,iv,v) : Vulnérable Statut C...

Alanis Morissette

Alanis beralih ke halaman ini. Untuk kegunaan lain, lihat Alanis (disambiguasi). Alanis MorissetteLahirAlanis Nadine Morissette01 Juni 1974 (umur 50)Ottawa, Ontario,  KanadaWarga negaraKanadaAmerika SerikatPekerjaan Penulis lagu multi-instrumentalist Produser rekaman Aktris Suami/istriMario Treadway ​(m. 2010)​Anak3KerabatWade Morissette (Saudara kembar)PenghargaanFull listKarier musikGenre Rock alternatif post-grunge hard rock pop rock dance-pop (awalny...

 

 

Tolland County, Connecticut

County in Connecticut, United States County in ConnecticutTolland CountyCountyThe University of Connecticut's main campus, in Storrs.Location within the U.S. state of ConnecticutConnecticut's location within the U.S.Coordinates: 41°51′N 72°20′W / 41.85°N 72.33°W / 41.85; -72.33Country United StatesState ConnecticutFounded1785Named forTolland, SomersetSeatnone (since 1960)Tolland (1785-1889)Rockville (1889-1960)Largest townVernonArea • Tota...