In a press release given out by SBS, the duo stated that the song's title referred to the song's message of advocated for togetherness. They praised Aboriginal Australian culture, stating, "Aboriginal culture has a way of dealing with situations... You don't have to jump on anybody to get what you want. You can actually dialogue it out."[8] An analysis written by Sebastian Diaz of Wiwibloggs that addressed the mathematical references of the inverse of the golden ratio base, which is used to maintain balance, claimed that it was put in to address "how both significant and insignificant we are in the world", advocating all members of society to come together as a singular entity for the greater good.[9] Ross also has stated desires for the song being used as "a tool to heal" in light of the Israel–Hamas war.[10]
Critical reception
In a Wiwibloggs review containing several reviews from several critics, the song was rated 6.37 out of 10 points.[11]Vulture's Jon O'Brien ranked the song 25th overall, opining that "its muted house-pop sound may struggle to make itself heard in a year that has completely eschewed the idea that less is more".[12]
Eurovision Song Contest
Internal selection
Australia's broadcaster for the Eurovision Song Contest, the Special Broadcasting Service (SBS), officially confirmed participation in the Eurovision Song Contest 2024 on 5 December 2023.[13] On 15 February 2024, SBS announced that it had internally chosen its song and participant to select their representative for that year's contest.[14] A snippet of the song was released two days before its official release in to promote the country's entry.[15] On 5 March, "One Milkali (One Blood)" was officially announced as Australia's song for the contest.[3]
At Eurovision
The Eurovision Song Contest 2024 took place at the Malmö Arena in Malmö, Sweden, and consisted of two semi-finals held on the respective dates of 7 and 9 May and the final on 11 May 2024. During the allocation draw on 30 January 2024, Australia was drawn to compete in the first semi-final, performing in the second half of the show.[16] The duo were later drawn to perform 13th in the semi-final, after Azerbaijan's duo of Fahree and Ilkin Dovlatov and before Portugal's Iolanda.[17] The duo used Zaachariaha's previous artwork as part of the staging at Eurovision.[7] They failed to qualify for the final.
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