"Oh Baby I..." is a song by English girl group Eternal, written by Lotti Golden and Tommy Faragher. It was the fifth single released from their debut album, Always & Forever (1993), in October 1994 by EMI and 1st Avenue. The song entered the UK Singles Chart at number seven on October 30th, climbing to its peak of number four a week later. The single spent 10 weeks in the top 40, which up to this point was their longest chart run, and was certified Silver by the BPI on 1 January 1995 for shipments over 200,000. The song also reached the top 10 in the Netherlands and narrowly missed the top 10 in Ireland and New Zealand, charting at number 11 in both countries. The music video for "Oh Baby I..." was directed by British director and editor Tim Royes.[2]
Critical reception
Jon O'Brien from AllMusic viewed the song as an example of "perfect R&B-infused pop".[3] Annette M. Lai from the Gavin Report described it as "touching".[4] In his weekly UK chart commentary, James Masterton wrote, "Now with their fifth single they move away from the dancefloor and into ballad territory".[5] Alan Jones from Music Week rated "Oh Baby I..." four out of five and named it Pick of the Week, declaring it as "a sophisticated and pretty ballad that proves they have the vocal ability to hold their own against Jade and SWV. A nicely restrained production that should have no trouble in maintaining their hot streak, while luring new fans to the Always & Forever album."[6] Jordan Paramor from Smash Hits also gave it four out of five, writing, "'Oh Baby I...' is very much in the Eternal style, laid-back and souly. It's got the harmonies, it's got style and it's got the potential to be a big hit."[7] Another Smash Hits editor, Mark Frith, complimented it as a "lush ballad".[8]
^Oh Baby I... (UK cassette single sleeve). Eternal. EMI Records, 1st Avenue Records. 1994. TC-EM 353, 7243 8 81788 4 6.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Oh Baby I... (UK & Australian CD single liner notes). Eternal. EMI Records, 1st Avenue Records. 1994. CDEM 353, 7243 8 81788 2 2.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Oh Baby I... (European maxi-CD single liner notes). Eternal. EMI Records, 1st Avenue Records. 1994. 7243 8 81909 2 3.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^Always & Forever (UK CD album booklet). Eternal. EMI Records, 1st Avenue Records. 1993. CDEMD 1053, 7243 8 28212 2 9.{{cite AV media notes}}: CS1 maint: others in cite AV media (notes) (link)
^"Eternal chart history, received from ARIA on 20 October 2023". Imgur.com. Retrieved 20 June 2024. N.B. The High Point number in the NAT column indicates the release's peak on the national chart. Always & Forever is erroneously listed as charting as a single for one week in May 1994.