The slogan for the Nokia C1 was "Level Up", as HMD Global explaining, the smartphone was built for great flash-lit selfies with the front camera, getting video calls, and watching YouTube with a bigger, 5.4" display.[5] As HMD Global spokesman Juho Sarvikas said, "Millions of consumers across markets in Africa, Middle East and APAC will upgrade from a feature phone to their first smartphone. Nokia C1 is a smartphone they can trust — bringing quality experiences at an affordable price with 3G connectivity."[4]
Successor
HMD Global has launched the successor to the Nokia C1 smartphone with the name Nokia C1 Plus in 2020, which comes with Android 11 (Go Edition) and has other upgraded specifications, including a 5.45-inch HD+ 18:9 in-cell display (1520 x 720 pixels), a 1.4 GHz quad-core processor, 2 GB of LPDDR3 RAM, 16 GB storage, microSD card expandable storage, up to 128 GB, single / Dual SIM variants, a 5-megapixel rear camera with LED flash, a 5-megapixel front camera with LED flash, a 3,000 mAh removable battery and supports 4GVoLTE, Wi-Fi 802.11 b/g/n, Bluetooth 4.2, GPS, micro USB and 3.5 mm headphone jack connectivity options. It measures 149.1 × 71.2 × 8.75 mm and weighs 146 grams.[7]