Reg Bates is a scientist who invents a pill that can cure smokers of their nicotine addiction. This is revealed by a visiting American, Hal Hurst. Bates faces strong opposition from both the tobacco industry and the government.
It was one of only a few movies starring Reg Dixon.[9] It was one of several comedies featuring Belinda Lee.[10]
Reception
The Monthly Film Bulletin wrote: "Unfortunately the action does not fizz; the bubbles never quite come to the surface; and there is the inevitable song and dance dream sequence, which might be dispensed with. Reg Dixon, as the inventor, and Lionel Jeffries, as the village tobacconist, play quite amiably"[11]
Kine Weekly wrote: "The picture, a queer mixture of the amateurish and the slick, has its moments, but they barely outweigh its flat spots. Reg Dixon works tirelessly and sings occasionally, yet finds the going rough as Reg, but Lionel Jeffries draws amusing character as Pogson, Myrtle Rowe effectively plays hard to get as Milly, and Belinda Lee introduces a touch of sex as a sweater girl sccretary. The rest are so-so. The second half is infinitely brighter than the first and luckily enables it to end on a lively note. In all, a harmless, typically English romp."[12]
Picture Show wrote: "Reg Dixon makes one of his rare film appearances in this bright comedy as a chemist who invents an anti-smoking pill. Amusing performances also come from Lionel Jeffries, Myrtle Rowe and Belinda Lee. There are pleasant tunes."[13]
The Radio Times Guide to Films gave the film 2/5 stars, writing: "Notable only for its anti-smoking theme in a period where no one bothered about puffing away on a cigarette, this gentle comedy ends up a wasted opportunity, though the cast give their all."[14]
In British Sound Films: The Studio Years 1928–1959David Quinlan rated the film as "mediocre", writing: "Potty comedy doesn't catch fire."[15]
^"No Smoking". BBC Programme Index. Retrieved 21 November 2024.
^Specially Written TV Play is Effective
Author: J. Stubbs Walker Date: Monday, Mar. 17, 1952
Publication: Daily Mail (London, England) Issue: 17415 p2
^BACKBEAT: 1950: Confidentially - it's our Reg; BECAUSE THEY DON'T MAKE MUSIC LIKE THEY USED TO!: [First Edition]
Chambers, Peter. Coventry Evening Telegraph; Coventry [Coventry]25 Jan 2005: 16, 17.