Nissan Motor Philippines

Nissan Philippines, Inc.
Company typeSubsidiary
Founded2013; 12 years ago (2013) (as Nissan Philippines, Inc.)
Headquarters9th Floor Ecoprime Building, 32nd Street corner 9th Avenue, Bonifacio Global City, Taguig, Philippines
Key people
Yasuhisa Masuda (president)[1]
ProductsAutomobiles
ParentNissan Motor Company
Websitenissan.ph

The Nissan Philippines, Inc. is a joint venture between Nissan Motor Company, Universal Motors Corporation and Yulon Philippines Investment Co. Ltd. for the import and distribution of Nissan automobiles, multi-purpose vehicles (MPV) and sport utility vehicles (SUV) in the Philippines.

History

Nissan Motor Company entered the Philippine market in 1969 with the appointment of Universal Motors Corporation (UMC) as the authorized assembler and distributor of Datsun cars and pickups. UMC started assembling vehicles in their Pasong Tamo, Makati facility. Included in the vehicles assembled were the Datsun 620 pick up with the 1.5 L J15 I4 engine. Later, it brought in the Datsun 720 Double Cab pick-up with the carbureted L20B I4. It also did pre-delivery inspection on the Nissan Cedric (Series 130, also called the Datsun 2400 Super Six), the Nissan Laurel and the Nissan Bluebird.

In 1983, Nissan Motor Company established Pilipinas Nissan, Inc. (PNI), a joint-venture with Marubeni, to assemble and distribute Nissan passenger cars. The company took over the former Volkswagen (DMG, Inc.) assembly plant in E. Rodriguez Sr. Ave., Quezon City and refitted it to meet the specifications required by Nissan Japan. The first models it assembled were the Nissan Pulsar (N12) and the Nissan Stanza (T11, known elsewhere as the Nissan Violet). By this time, UMC focused on the Nissan light commercial vehicles (SUVs and pickups). In November 1991, PNI was renamed Nissan Motor Philippines, Inc. (NMPI). In September 2000, the Yulon group acquired control of NMPI from Nissan Motor Company.

In September 2013, Nissan Motor Company reorganized its Philippine business with the establishment of Nissan Philippines, Inc. (NPI) as the sole national sales company for the Philippines, assuming direct control over the entire Philippine operations of Nissan. The new company is a joint-venture between Nissan Motor Company (51%), UMC (24.5%) and Yulon (24.5%).[2] With the establishment of the new company, UMC and NMPI (renamed Univation Motor Philippines, Inc. in October 2014, after the Nissan reorganization) will continue as assemblers for NPI.

In January 2021, Nissan Philippines announced that it will shut down its plant in Santa Rosa, Laguna in March. Ceasing local production of the Nissan Almera in which it has been assembling in the Santa Rosa plant since 2013. Although its marketing and distribution network will still continue selling its vehicles produced in Thailand and Japan.[3]

Nissan would be the third vehicle maker in Santa Rosa to cease operations, after Ford Motor Company in 2012 and Honda Motor Company in 2020.[4]

Nissan has also plans for Mitsubishi Motors Philippines Corporation to produce the Navara and Terra at its plant in Santa Rosa, Laguna.[5]

Vehicles marketed

Current

  • Nissan Almera (2000–2008, 2013–present) - Locally produced until 2021 then imported from Thailand
  • Nissan GT-R (2023–present) - Imported from Japan
  • Nissan Kicks (2022–present) - Imported from Thailand
  • Nissan Leaf (2021–present) - Imported from United Kingdom until 2024 then imported from Japan[1]
  • Nissan Livina (2008–2016, 2022–present) - Locally produced until 2016 then imported from Indonesia since 2022
  • Nissan Navara (1998–present) - Locally produced until 2014 then imported from Thailand
  • Nissan Patrol (1961–present) - Locally produced until 2018 then imported from Japan
  • Nissan Terra (2018–present) - Imported from China
  • Nissan Urvan (1988–present) - Locally produced until 2015 then imported from Japan
  • Nissan Z (2023–present) - Imported from Japan

Former

References

  1. ^ "Nissan Philippines begins another chapter under new leadership from incoming President, Yasuhisa Masuda". Official Philippines Newsroom. 25 March 2024. Retrieved 2 April 2024.
  2. ^ "Despite industry roadmap delay, Nissan Philippines sticks to five-year growth target". GMA News Online.
  3. ^ "Nissan to end Philippine auto assembly operations".
  4. ^ "Nissan to shut down Laguna plant". 22 January 2021.
  5. ^ Pornelos, Vince (2020-05-28). "Nissan wants to build Terra, Navara at Mitsubishi Motors PH factory". AutoIndustriya.com. Philippines: AutoIndustriya. Retrieved 2021-02-13.

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