On October 3, 2006 Nintendo announced a 20.5% raise in net profit forecast partially attributed to strong DS sales.[42] The company also raised its estimated DS sales forecast by 18%.[42] According to Nintendo, 44% of DS owners were female.[43]
On July 25, 2007 Nintendo announced in its first quarter financial report that it had increased DS hardware shipments from 22 million to 26 million.[44] Nintendo also raised its DS software sales projection from 130 million units to 140 million.[44] On October 26, 2007, Nintendo announced an increase in DS hardware shipments to 28 million and software to 165 million.[citation needed]
As of September 26, 2007, the Nintendo DS had sold over 50 million units and is therefore the fastest-selling handheld game console of all time.[45] On October 30, 2007, Chart-Track reported DS sales of over 4 million in the United Kingdom.[46][47] In November 2007, Media Create reported DS sales of 20 million in Japan.[48][49]
During the week of November 18 to November 24, Nintendo of America set a new Nintendo sales record by selling over 653,000 DS units in one week, breaking the previous record held by the Game Boy Advance, which sold 600,000 units.[50][51]
On November 27, 2007, Nintendo announced that the DS had set a new weekly hardware sales record in the UK, with over 191,000 units sold, according to Chart-Track; breaking the previous record held by the PSP, which sold 185,000 units in its first week of availability in the UK.[52]
As of December 27, 2007, the DS had sold over 1 million units in South Korea, according to Nintendo of Korea.[53][54]
In 2007, the DS was the best-selling game console in the US and Japan with 8.5 million and 7,143,702 units sold respectively, according to the NPD Group and Enterbrain.[55][56][57][58] In Europe, the DS sold 6.4 million units in 2006 and 8.7 million in 2007, according to estimates by Electronic Arts.[59][60]In 2008, the DS was the best-selling game console in Japan with 4,029,804 units sold, according to Enterbrain.[61][62][63]
On January 24, 2008, Nintendo Europe revealed that the DS had sold over 20 million units in Europe.[64] Months later in June 2008, the Nintendo DS had sold over 20 million units in the United States, according to NPD Group.[65]
In Japan, the original style DS had sold 6,449,206 units as of October 1, 2008, according to Famitsu/Enterbrain.[66] As of December 22, 2008, the DS Lite and DSi had sold 17,348,252 and 1,062,416 units in Japan, respectively, according to Enterbrain.[67] As of December 28, 2008, the DS, DS Lite, and DSi combined to sell 25,135,276 units in Japan, according to Enterbrain.[61][68]
In the United Kingdom, the Nintendo DS had sold 8.8 million units as of January 3, 2009, according to GfKChart-Track.[69]
According to the NPD Group, 3 million Nintendo DS Lites have been sold in the United States for the month of December 2008, breaking the record for the most video game hardware sold in a single month. This record was previously held by the PlayStation 2, which sold 2.7 million units in December 2002.[70]
On January 30, 2008, Nintendo Australia announced that the DS had sold over 1 million units in Australia.[71] Over a year later on 28 May 2009, Nintendo Australia announced that DS sales in Australia had reached 2 million in a record of 221 weeks, and was the best selling gaming console for the three past years.[72]
On March 6, 2009, Nintendo announced that it had shipped its 100-millionth Nintendo DS system.[73]
As of the end of December 2009, shipments of the Nintendo DS series reached 125.13 million units, surpassing the Game Boy and thus becoming the best-selling handheld system ever.[74][75]
As of March 31, 2010, the DS further cemented its place as the top-selling handheld platform of all time by selling 27.11 million units worldwide during the fiscal year, totaling 128.9 million units life-to-date. Of that, some 17.82 million were DSis and 2.08 million were DSi XLs.
