Ni Bien Ni Mal

"Ni Bien Ni Mal"
Single by Bad Bunny
from the album X 100pre
LanguageSpanish
English title"Neither Good Nor Bad"
ReleasedMay 4, 2019 (2019-05-04)
Genre
Length3:56
Label
Songwriter(s)
Producer(s)
Bad Bunny singles chronology
"Si Estuviésemos Juntos"
(2019) 		"Ni Bien Ni Mal"
(2019) 		"Callaíta"
(2019)
Music video
"Ni Bien Ni Mal" on YouTube

"Ni Bien Ni Mal" (stylized in upper case; English: "Neither Good Nor Bad") is a song by Puerto Rican rapper Bad Bunny. The song was released through Rimas Entertainment on May 4, 2019 from his album, X 100pre (2018).[1] It was written by Benito Martinez and Ismael Flores and produced by Tainy and La Paciencia.

Composition

This is a Latin trap song in which Bad Bunny raps about no longer being affected by a recent breakup, affirming he will move on by not thinking about it or taking action, thus becoming emotionally neutral. Yes

Music video

The music video for "Ni Bien Ni Mal" was released on May 4, 2019. It was directed by Jessy Terrero and stars Bad Bunny and Dominican model Anyelina Sanchez. In the video, Bad Bunny is shown stranded on an island surrounded by pink bunnies and attractive women.[2] The video has over 190 million views on YouTube as of August 2022.[3]

Controversy

The music video was criticized for the use of bunnies with pink-dyed fur. Fans took to social media to criticize Bad Bunny and express concern over this issue. As a result from these complaints, Jessy Terrero, the director of the video, released a statement on Instagram, as well as his official website, addressing the bunnies in the video.[4] In the statement, Terrero stated that the use of pink bunnies in the video was his idea and not Bad Bunny's, and that he was "solely responsible for not only their use but also their treatment." In addition, he assured fans that the bunnies "were treated ethically and under the care by experts and that I would have never continued with the production if I was not confident that the animals would not be harmed."[5]

Charts

Chart (2018–19) Peak
position
Argentina (Argentina Hot 100)[6] 25
Italy (FIMI)[7] 52
Puerto Rican Singles Chart 7
Spain (PROMUSICAE)[8] 3
US Hot Latin Songs (Billboard)[9] 8

Certifications

Region Certification Certified units/sales
Italy (FIMI)[10] Gold 25,000‡
Spain (PROMUSICAE)[11] 2× Platinum 120,000‡

‡ Sales+streaming figures based on certification alone.

References

  1. ^ "Ni Bien Ni Mal by Bad Bunny on Apple Music". iTunes. 24 December 2018. Retrieved December 24, 2018.
  2. ^ Roiz, Jessica. "Bad Bunny Gets Stranded On an Island in 'Ni Bien Ni Mal' Video: Watch". Billboard. Retrieved July 8, 2019.
  3. ^ "Ni Bien Ni Mal - Bad Bunny ( Video Oficial )". YouTube. 4 May 2019. Retrieved July 8, 2019.
  4. ^ Lopez, Julyssa (10 May 2019). "After Outcry, Bad Bunny's Video Director Says No Bunnies Were Harmed in the Making of "Ni Bien Ni Mal"". Remezcla. Retrieved July 12, 2019.
  5. ^ Terrero, Jessy. "Statement: "Ni bien ni mal" by Bad Bunny". Cinema Giants. Retrieved July 12, 2019.
  6. ^ "Bad Bunny Chart History (Billboard Argentina Hot 100)". Billboard. Retrieved August 19, 2019.
  7. ^ "Top Singoli – Classifica settimanale WK 42" (in Italian). Federazione Industria Musicale Italiana. Retrieved October 20, 2018.
  8. ^ "NI BIEN NI MAL BAD BUNNY" (in Spanish). Productores de Música de España.
  9. ^ "Bad Bunny Chart History (Hot Latin Songs)". Billboard. Retrieved October 23, 2018.
  10. ^ "Italian single certifications – Bad Bunny – Ni Bien Ni Mal" (in Italian). Federazione Industria Musicale Italiana. Select "2019" in the "Anno" drop-down menu. Type "Ni Bien Ni Mal" in the "Filtra" field. Select "Singoli" under "Sezione".
  11. ^ "Spanish single certifications – Bad Bunny – Ni Bien Ni Mal". El portal de Música. Productores de Música de España.