New World is a New Zealand full-service supermarketchain. Each store is independently owned and operated, and is part of one of two Foodstuffs' co-operatives. Other independently owned and operated members of the Foodstuffs co-operatives include Pak'nSave and Four Square stores.[2]
Founded in 1963, New World was the first American-style full-service supermarket brand of Foodstuffs, and the second in New Zealand (after Foodtown). As of December 2021, there are more than 140 New World supermarkets across the North and South Islands.[3][4] New World has been a member of the Fly Buys programme since it started in September 1996.[5]
In early 2003 New World helped introduce Superbank,[6] a completely electronic banking network aimed at saving customers money. While New World Supermarkets had much advertising for the service in their stores, Superbank had no physical services inside the store. In August 2006 it was announced that after heavy losses Superbank would be shut down and have its portfolio sold to GE Capital.[7]
Historically, New World used a coupon saver system. This was replaced in 2014 in South Island stores by the Clubcard system; this was phased into North Island stores in 2016.[8]
Brands
New World
New World is the brand name of the chain's full-service supermarkets, selling groceries and liquor.[2] The first store opened in 1963.[9] There are 142 stores under this brand, including 26 in Auckland.[2]
New World Metro
New World Metro is a brand of smaller supermarkets in central city locations, also selling groceries and liquor. The first store, in Wellington CBD, opened in 2002.[10][2]
New World Fresh Collective
New World Fresh Collective is a brand of small supermarkets in Auckland, focusing on fresh produce, premium products and meal kits.[11][12] The first store opened in Mairangi Bay in 2017,[13] then others in Mount Albert and Glen Innes.[14][15] Foodstuffs planned to open ten stores,[16] but the Mount Albert store is the only one still operating until 2023, due to flooding, and in May 2024, A New World in Mount Albert will open.[2]
In 2023 New World launched its fifth sticker promotion. During this, customers would receive a sticker upon spending $20, which could be exchanged for products, which in 2023, was Masterchef branded cookware.[18]
_Logo_10.2024.svg){kind=logo}
.jpg)
