Nalini Sriram

Nalini Sriram
NationalityIndian
Occupation(s)Entrepreneur, fashion costume designer, celebrity stylist
Known forFashion designing
SpouseS. Sriram (d.2019)

Nalini Sriram is an Indian fashion costume designer and entrepreneur. She is considered one of the early pioneers of fashion designing for South Indian films.[1]

Career

Nalini graduated with a degree in English literature and worked as a freelance writer during her early career. After marrying film producer S. Sriram, she opted to pursue a career in fashion designing and made her debut with Mani Ratnam's Roja (1992).[2] She continued to work for Mani Ratnam's productions, and the success of her work in Bombay (1995) attracted offers from other studios.[3] In 2000, a particular paavadai dhavani she had made for Aishwarya Rai in Kandukondain Kandukondain (2000) triggered demand for similar products in Chennai.[4]

Nalini has regularly collaborated in films directed by Gautham Vasudev Menon since Kaakha Kaakha (2003). Notably, she won acclaim for her work in Vinnaithaandi Varuvaayaa (2010).[5][6][7][8]

She has also worked in the Telugu film industry, notably designing the costumes for the cast in Gautham Menon's Ye Maaya Chesave (2010) and Vikram Kumar's Manam (2014).[2]

Away from the film industry, Nalini co-owns the Shilpi boutique, an independent brand.[9] She also conducts workshops and curates new collections.[10]

Personal life

Nalini was married to film producer S. Sriram, who had headed Aalayam Productions. He died of cardiac arrest in September 2019.[11][12]

Filmography

References

  1. ^ "Making the right fit in K'wood: costume designers - Times of India". The Times of India.
  2. ^ a b "From Roja to the 21st century". 29 May 2014.
  3. ^ "Nalini Sriram - Tamil Cinema Ace designer Interview - Nalini Sriram | Rajini | Suriya | Khaaka Khaaka | Vijay - Behindwoods.com". www.behindwoods.com.
  4. ^ Jayaraman, Pavitra (July 20, 2013). "Trend Tracker | The return of the half-sari". mint.
  5. ^ Dundoo, Sangeetha Devi (December 15, 2012). "Romance, his way". The Hindu – via www.thehindu.com.
  6. ^ "Vinnaithaandi Varuvaayaa is a must watch". Rediff.
  7. ^ "Neethane Enn Ponvasantham means a lot to me". Rediff.
  8. ^ "The good-looking, fun people in Gautham's reality". The New Indian Express.
  9. ^ Swaminathan, Chitra (October 23, 2014). "Checks go out of the box". The Hindu – via www.thehindu.com.
  10. ^ Kumar, Sujatha Shankar (September 25, 2014). "The bridges of parampara". The Hindu – via www.thehindu.com.
  11. ^ "'Aalayam' Sriram, producer of 'Bombay', passes away | Chennai News - Times of India". The Times of India.
  12. ^ "Mani Ratnam's Bombay-producer 'Aalayam' Sriram passes away". The New Indian Express.