"Nagada Sang Dhol" is recorded at AVA Studios in Mumbai. The song is mixed and mastered by Tanay Gajjar[5] and arranged and produced by Tubby-Parik.[6] The song was choreographed by Samir & Arsh Tanna.[citation needed] The duo complimented Deepika Padukone for her efforts though she sustained major bruises and swellings on her feet while performing some heavy-duty dance steps.[citation needed] It was reported that the actress stuck to the routine and shot for the song on the allotted schedule sporting medical braces to relax her movements.[citation needed] The shooting of the song took ten days at an expensive set put up at Film City.[7]Sanjay Leela Bhansali brought over traditional Garba dancers from Gujarat to teach the Garba in the traditional way to Padukone.[8]
Release
A promo of the song was uploaded on Eros Now YouTube page on 1 October 2013.[9] The full audio song was released on 2 October 2013 along with other songs of the album.[10] The number was released just in time for the Navratri festival that has Dandiya nights for nine days, full of Garba dance.[11] The song was available at iTunes[2] the same day of release and for online streaming at Saavn[12] on 7 October 2013 and at Gaana[13] the following day.
Picturization
The video of the song shows Deepika Padukone performing Gujarati traditional garba dance in a red lehengacholi. The song begins with a teary-eyed Deepika lighting up diyas and performing garba with vengeance.[citation needed] The song's video was praised highly for Padukone's dancing skills and its Gujarati flavour.[citation needed]
The song turned extremely popular among youth and garba lovers. It was reportedly heard playing during the entire Dandiya festival that year.[15] Due to its popularity and high demand, the singer of the song, Shreya Ghoshal, performed this number in many of her concerts.[16] On September 30, 2013 the limited video of the song was released on the YouTube channel of Eros Now and had 95,463,174 views as of February 22, 2019. The full video of the song was released on February 27, 2014 and had 154,848,066 views as of April 30, 2020.[17]
Critical reception
Apart from the folk music composition by Sanjay Leela Bhansali, Shreya Ghoshal's rendition of the song is acclaimed.
Critic Mohar Basu, reviewing the song for Koimoi, praised Ghoshal's singing and its "charming" folk music and selected it as her personal favourite.[18] Critic Rajiv Vijayakar, reviewing for Bollywood Hungama, praised the composition and the "electrifying" vocals by Ghoshal and described the song as the "piece-de-resistance" of the album.[19] Critic Joginder Tuteja, reviewing for Rediff.com considered the song to be the highlight of the album.[20]