The narrator of the song likens her lover to a magician admitting his lack of the expected paraphernalia (e.g. "No rabbits in his hat/ No pigeons up his sleeve...No special gear like Aladdin's lamp and such") but maintaining "My baby must be a magician 'cause he's sure got the magic touch".
Released in November 1967, "My Baby Must Be a Magician" reached #17 on the Billboard Hot 100 in February 1968,[2][3] also peaking at #8 on the R&B chart.[4] As the Marvelettes' third consecutive Top Thirty single, "My Baby Must Be a Magician" set a new level of prolonged pop chart success for the group; it marked their last appearance in the Top 40 and was their final R&B Top Ten hit.
Cover versions & interpolations
"My Baby Must Be a Magician" has never had a high-profile remake;
On the title track of Teena Marie's 1981 album It Must Be Magic - her last for Motown - Teena Marie repeats the hookline from "My Baby Must Be a Magician": "My baby must be a magician 'cause he's sure got the magic touch", as her song's outro. (Melvin Franklin's original intro is also included in this song.)
References
^The Complete Motown Singles Vol 7: 1967 [liner notes]. New York: Hip-O Select/Motown/Universal Records.