Muscle & Fitness is an American fitness and bodybuilding magazine founded in 1935 by Canadian entrepreneur Joe Weider. It was originally published under the title Your Physique, before being renamed to Muscle Builder in 1954, and acquiring its current name in 1980. There is also a companion magazine called Muscle and Fitness Hers, oriented toward women.
History
Muscle & Fitness has a more mainstream fitness and bodybuilding lifestyle focus than its companion publication, Flex, which mainly covers more specialised "hardcore" and professional bodybuilding topics. It offers many exercise and nutrition tips, while at the same time advertising a variety of nutritional supplements from companies.
In its December 2015 issue, Muscle & Fitness named Dwayne Johnson its "Man of the Century", crediting him for being "emblematic" of the growth of the fitness industry. Johnson said in the issue, "During the lowest point of my life, this magazine was my rock."[3]