Miss Puerto Rico Universe 2010 was the 55th Miss Puerto Rico Universe pageant, held at the Centro De Bellas Artes Luis A. Ferré in San Juan, Puerto Rico, on November 12, 2009.
Eight casting calls were held throughout Puerto Rico beginning on May 9, 2009 and ending on June 28, 2009. Over 60 women were selected as pre-contestants, but only 40 became the official contestants in an event on July 11, 2009 in Teatro Ambassador in San Juan. During the event five contestants were given the Special Awards of the night:
Best Presentation/Projection: Ariana Rodriguez - Miss Carolina
Best Catwalk: Aideliz Hidalgo - Miss Cayey
Best Look Change: Juanita Acosta - Miss Toa Alta
Best Mood in Competition: Kathleen Flores - Miss Utuado
Best Self-Presentation: Coral Del Mar Casanova - Miss Hatillo
Buscando La Mas Bella
Buscando La Mas Bella is an interactive reality show featuring the 40 contestants in different activities and challenges. Each week people will have the chance to vote through a text message for their favorite contestant of the week, that contestant will have the chance to automatically advance to the finals and land a spot in the Top 20. There will be 10 contestant chosen like that, the other 10 will be chosen in the Preliminatory competition by a panel of experts. The show airs Sundays on Telemundo, since August 30 and finished on October 29, two weeks before the final night of Miss Universe Puerto Rico 2010. The show is hosted by Miss Puerto Rico national director and ex-Miss Puerto Rico 1995, Desiree Lowry. A panel of judges composed of Miss Universe 2006, Zuleyka Rivera, Miss Puerto Rico 2000, Zoribel Fonalledas, fashion designer Luis Antonio and actor Albert Rodriguez evaluate the girls each week in their challenges.
Miss Río Grande is a well known model in the island and won "La Cara de Imagen L'Oréal 2005".
Miss Barceloneta is a well known supermodel in the island and represented Puerto Rico in Miss Global Beauty Queen 2008.
Miss Mayagüez is a well known supermodel in the island. She previously competed in Miss Puerto Rico 2006 where she finished as Top 13 and in Miss Puerto Rico Teen 2005.