Miss Grand Finland is a national beauty pageant title awarded to Finnish representatives competing at the Miss Grand International pageant.[1][2][3][4] The title was first introduced in 2013 when a 22-year-old tourism student from Rovaniemi, Katariina Suuniitty, was appointed as Miss Grand Finland after participating in the Miss Finland 2013 pageant.[1][5]
From 2013 to 2018, the license of Miss Grand Finland belonged to a Helsinki-based modeling agency, Fashion Model Agency,[1] chaired by Merja Kupiainen-Groundstroem.[6] After an absence in 2019, the license was obtained by a sub-continental pageant headquartered in Stockholm, Miss Queen of Scandinavia, where the Miss Grand Finland title was considered one of the supplement awards in the event.[citation needed]
History
Finland made its first appearance at the Miss Grand International stage in 2013 after Merja Kupiainen-Groundstroem, CEO of the Fashion Model Agency, purchased the license and subsequently assigned Katariina Suuniitty, who previously competed at the Miss Finland 2013 pageant, to compete at the inaugural edition of Miss Grand International in Thailand.[1][5] Merja ended her partnership with Miss Grand International in 2018; under her direction, all of Finland's representatives were appointed,[1][2] and all were finalists in the Miss Finland pageant.[5][7][8]
One year after the franchise relinquishment, Miss Queen of Scandinavia, a Sweden-based sub-continental pageant chaired by Peter Hadward obtained the license.[9]