Burnham was appointed in December 1998, planning to publish 10 to 15 books a year, both fiction and non-fiction, starting in 2000.[2] Between 2000 and 2002, it was a division of Miramax's Talk Media, known as Talk Miramax Books. Tina Brown, chair of Talk Media, recruited a number of high-profile authors for the imprint, such as historian Simon Schama and British novelist Martin Amis. Rudy Giuliani was paid $3 million in advance for his autobiography (prior to 9/11). By April 2002, Talk Miramax had published 30 books, five of which had made national bestseller lists. The unit generated $10 million in revenue in 2001 and was profitable.[3]
After Brown left Talk Media in 2002, it was again renamed Miramax Books. In 2004, Miramax Books won the auction for Riordan's The Lightning Thief manuscript.[4]
When the Weinsteins broke from Disney in 2005, five years before Miramax Films went for sale by Disney, the book division was still partly owned by the Weinsteins. A joint operating agreement for the company was made, ending on September 30, 2007. The Weinsteins brought in CEO Rob Weisbach for Miramax Books while he also ran the Weinstein Books imprint at The Weinstein Company. Hyperion Books president Robert Miller, and Disney Publishing Worldwide president, Deborah Dugan would be acquiring new books. Also, a financial stake in any books on the publication schedule from April 2005 to September 2007 would remain with the Weinsteins.[5]
