In 2017, Sacks created a vanity press imprint dubbed "Sunshine Beam Publishing" which he created "primarily to publish stuff no one else would publish."[4][12]
Episodes of the podcast, Doin' It with Mike Sacks... and Rob!, have been produced since January 2016.[citation needed]
The book received a starred review in Publishers Weekly, saying "Sack[s] has compiled a lively compendium sure to captivate anyone who loves a good comedy."[15]
The A.V. Club wrote that these comedy writers are "lucky to have a gifted chronicler like Sacks documenting their curious ways and odd customs for posterity."[16]
Time Magazine wrote that "comedy writers tend to be depressed, brilliant, erratic and sometimes even funny. Mike Sacks' collection of remarkably frank interviews with 21 of them reads like a secret history of popular culture."[17] The book was a Top 10 seller for Amazon's "Comedy Television," "Biographies of Comedians," and "Comedy."
Your Wildest Dreams, Within Reason
In 2010, Sacks published Your Wildest Dreams, Within Reason from Tin House Books, which contains short humor pieces from The New Yorker, Esquire, Time, Vanity Fair, McSweeney's, and other publications. The A.V. Club rated the book as an A-, saying: "The fun in Your Wildest Dreams is watching Sacks unpack his weirdness, and there’s plenty of weirdness to unpack."[18]Booklist gave the book a positive review and wrote: “Previously published in such publications as McSweeney’s and the New Yorker, these comic pieces should appeal to fans of offbeat humor. Sacks and his various coauthors are gifted humorists, and it’s safe to say that any reader will emit chuckles, guffaws, and chortles while perusing nearly every page." NPR declared that "Vanity Fair editor Mike Sacks is a frequent contributor to The New Yorker and McSweeney's, and the comic shorts collected in Your Wildest Dreams are as smart and silly as fans of those magazines might expect."[19] Publisher's Weekly wrote that the book is "a selection of contemporary social satires" that is often "hilarious."[20]
The book was a NY Times Bestseller and Best of the Year from NPR.[21]Vulture wrote: "a greater look into the craft and business of comedy writing than you can find anywhere else….A comedy nerd bible."[22]RogerEbert.com wrote: "Analysis of why something is funny can be deadly, but to your credit, the interviews are fascinating inside looks at the process of creating comedy, which is much more illuminating."[23]
The book received a grade of an A from The A.V. Club, which described it as "a series of rich, intimate conversations about the ins and outs of turning funny ideas into real-world art".[24]Flavorwire called the book "a fascinating look into the ways stand-up comedians, directors, and even short stories authors write funny... An absolute must."[25]
Publishers Weekly wrote: "[An] excellent book...[Sacks] once again displays his ability to get fascinating and honest interviews from comic luminaries."[26]
The book received a positive review in the Wall Street Journal: "[Mike Sacks'] conversations with humorists poke at some fundamental concepts of comedy without chloroforming any frogs. More revealingly, the book examines what kind of person comes to make a living putting funny words on paper."[27]
Stinker Lets Loose
Stinker Lets Loose, published in 2017, is a novelization to a non-existent trucking and CB movie from 1977. The book, a satire on late 1970s Southern-themed movies such as Smokey and the Bandit, Convoy, Every Which Way But Loose, and Hooper, was designed to look similar to a decades-old used book, with creases on the front cover and stains on the back cover.
Vulture wrote that the premise of Stinker Lets Loose is a faux re-release of "a long-out-of-print novelization from 1977 based on a mysterious, long forgotten trucking movie called Stinker Lets Loose! The book features the movie's 'original' ads, 25 black-and-white movie stills (with captions), and an order form to purchase other novelizations."[28]
Vulture named Stinker Lets Loose as an “incredible feat of humor writing” and one of the funniest books of 2017.[29]
Randy: The Full and Complete Unedited Biography and Memoir of the Amazing Life and Times of Randy S.!
Randy is a book purported to be a self-published memoir found by Mike Sacks at a garage sale in Poolesville, Maryland and re-published "as is" in 2018. The book was published on Sacks's own imprint Sunshine Beam Press and it made Vulture's list of the Top 10 Humor Books for the year.[30] In January 2023, Randy was re-published by Archway Editions.[31]
In September 2024, Randy became a five-hour audio comedy series on The Sonar Network,[32] starring actors and comedians Dave Willis, Brett Davis, Mike Mitchell of The Birthday Boys and the Doughboys, Samara Naeymi, Colleen Werthmann, Eric Jason Martin and others.
Vice said that "the year's best memoir is about a man who shot a porno in a Baskin-Robbins."[33]Nathan Rabin wrote that "Randy is a hilariously, unexpectedly poignant and eminently worthy addition to Sacks' sociological/anthropological exploration of the American Jackass and his curious ways. Audacious and inspired."[34]John Colapinto of The New Yorker wrote that: "Randy does more to explain certain unexpected turns in this nation's political fate over the last couple of years than a bazillion think-pieces in the Times, Atlantic, New Yorker, MSNBC."[35]
Other books
Sacks, Mike; Thyre, Sarah (August 24, 2010). Sex: Our Bodies, Our Junk. Three Rivers Press. ISBN978-0307592163.
The Believer (March 6, 2012). Care To Make Love In That Gross Little Space Between Cars?: A Believer Book of Advice. Vintage. ISBN978-0307743718.
E.L. Lessert (July 1, 2020). Passable in Pink: A Prom Com. Sunshine Beam Publishing. ISBN978-0578706290.
Sacks, Mike (December 8, 2020). Slouchers: The Novelization. Sunshine Beam Publishing. ISBN978-0578792057.
Skippy "Batty" Battison (February 22, 2022). Passing On The Right: My Ups, My Downs, My Lefts, My Rights, My Wrongs ... and My Career (So Far) in this Bizarro World of Comedy. Sunshine Beam Publishing. ISBN978-0578329499.
Sacks, Mike (March 17, 2022). I Am Super Pumped! Let's Do This Shit!!!!!!!!!!!: The Marketing of "Passing on the Right". Sunshine Beam Publishing. ISBN978-0578394985.
Sacks, Mike; Roeder, Jason (April 26, 2022). Welcome to Woodmont College. McSweeney's Publishing. ISBN978-1952119439.
Sacks is popular with some comedians, including David Sedaris[38] and Andy Richter.[39] Critics tend to appreciate his work, while the general public can be left confused.
This is evident in the reception of Sacks' two interview anthologies, Poking a Dead Frog and Here's the Kicker. While some critics saw and appreciated the interviews as a reflection on working in the industry, many readers expected a manual on how to make it as a comedian.[40][41]Dead Frog was also criticized for a lack of diversity: 7 of 44 interviews were with women.[40]
His early work[42] and works published under his own imprint have received both praise[43] and critique.[44]