Melanie Perkins (born 1987) is an Australian technology entrepreneur, who is the co-founder and chief executive officer of Canva (with Cliff Obrecht). She owns 18% of the company.[3]
Perkins is one of the youngest female CEOs of a tech start-up valued over A$1 billion. As of May 2021[update], Perkins was one of Australia's richest women.[note a][4][5][6]
Melanie Perkins was born in 1987 in Perth, Western Australia. She is the daughter of an Australian-born teacher and a Malaysian engineer of Filipino and Sri Lankan descent.[9] She attended Sacred Heart College,[10] a secondary school located in the northern Perth suburb of Sorrento. In high school, Perkins had aspirations of becoming a professional figure skater and would routinely wake up at 4:30 am to train. By the age of fourteen, she had started her first business, selling handmade scarves at shops and markets throughout Perth.[11] She credits this experience with developing her entrepreneurial drive as ‘she never forgot the freedom and excitement from building a business.’[12]
After high school, Perkins enrolled at The University of Western Australia, majoring in communications, psychology and commerce.[13] At this time, Perkins was also a private tutor for students learning graphic design. She noticed the difficulties students had in learning design programs such as Adobe Photoshop: it would often take students a semester at university to be introduced to basic features of these complex design programs.[14] Perkins thought there was a business opportunity in making the design process easier.[14] Her idea was to make a design platform where no technical experience was required. She dropped out of university at age 19 to pursue her first business with Cliff Obrecht, Fusion Books.[14]
Career
Fusion Books
Fusion Books was founded by Perkins and Obrecht in 2007.[14] Fusion Books allowed students to design their own school yearbooks by using a simple drag-and-drop tool equipped with a library of design templates that could be populated with photos, illustrations, and fonts. Originally, Perkins wanted to develop software that made the entire design process easier but due to the competition with large companies and her lack of resources, she concluded ‘it did not seem the logical thing to do’.[14] Perkins's mother was a teacher who would also co-ordinate the school yearbook.[14] Perkins saw how much time was required to design a yearbook and thought the high level of consumer friction would make yearbooks a good niche to test the idea for Canva.[14]
Started in the Duncraig living room of Perkins's mother,[14][15][16] Obrecht would cold call schools in an attempt to get new clients for Fusion Books. Their parents would often help with printing the yearbooks. Over five years, Fusion Books grew into the largest yearbook company in Australia and expanded into France and New Zealand.[9]
Formation of Canva
Perkins at Web Summit event
Perkins and Obrecht were originally based in Perth. Perkins claims that she was rejected by over 100 local investors in Perth.[9]
In 2011, prominent investor, Bill Tai visited Perth to judge a start-up competition. Perkins and Obrecht pitched Tai the initial idea for Canva over dinner. There were also other venture capitalists present including Rick Baker from Blackbird Ventures.[9] They received no funding but became regular fixtures at gatherings hosted by Tai for investors and start-up founders. Some of these gatherings took place in Silicon Valley where Perkins and Obrecht met Lars Rasmussen, co-founder of Google Maps.[17] He expressed interest in the idea but told the founders to ‘put everything on hold’ until they found a tech team of the calibre required.[9] Rasmussen then became the tech adviser to the business, where he introduced Perkins and Obrecht to Cameron Adams, an ex-Google employee with relevant technical expertise.[18] Adams was initially not interested in joining the business as he was starting his own business called fluent.io, software attempting to disrupt email.[14] Adams was in Silicon Valley trying to raise funds for his start-up when Perkins sent him another email asking if he wanted to join the business.[14] After that email, he agreed to join Canva, becoming its third founder and chief product officer.[17]
Perkins is the CEO of one of the few ‘unicorn’ start-ups that are profitable.[19] In Nov. 2023, Forbes estimated her net worth at $ 3.6 bln. She remained CEO of Canva, and owned around 18 % of the company.[20] She was named to the Financial Review Rich List of 2023.[21][22]
Women in start-ups
Controversy surrounds the gender disparity in the technology industry as well as amongst start-ups,[23] with one in four start-ups founded by a woman.[24][25] Perkins is amongst the 2 percent of female CEOs of venture-backed companies.[26] She wrote an article for people who feel like 'they are on the outside' and discussed her journey as a young entrepreneur in order to encourage people from diverse backgrounds to pursue big dreams and concentrate on their goals.[26] Perkins has implemented policies at Canva that eliminate bias in the hiring process, that has resulted in Canva obtaining 41 percent female representation, significantly higher than the industry average of 28 percent.[27]
Personal life
Perkins took an interest in kite surfing when she discovered many prominent venture capitalists use this as a way to network with founders.[9] She would regularly kite-surf with venture capitalist Bill Tai.[9] Perkins has also travelled the world extensively and credits a trip to India as a life-changing experience.[28]
In 2019, Obrecht proposed to Perkins on a holiday in Turkey's backpacker-friendly Cappadocia region.[29] The engagement ring was $30.[29] The couple have been critical of materialism, with Obrecht stating, ‘what is the point of hoarding stuff’.[30] They have expressed a desire to donate most of their fortune to charity.[30] Perkins and Obrecht married in January 2021 on Rottnest Island.[31] Later that year, they joined the Giving Pledge, committing at least half of their fortune to philanthropic purposes.[32]
Net worth
In 2020 Forbes named Perkins as one of the world's "Top Under 30 of the Decade".[33] Perkins first appeared on The Australian Financial ReviewRich List in 2020 with a net worth of A$3.43 billion.[note a][34] As of May 2023[update], The Australian Financial Review assessed her and Obrecht's joint net worth as A$13.18 billion, on the 2023 Rich List; making them the ninth wealthiest Australians.[35] As of 31 January 2022, Forbes estimated Perkins' personal net worth at A$9.21 billion (US$6.5bn).[36]
^Sprague, Julie-ann; Bailey, Michael (7 March 2021). "The nation's richest women revealed". Australian Financial Review. Archived from the original on 17 May 2024. Retrieved 6 October 2021.
.jpg)
