Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[5] which the companies announced the year before.[6]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[7] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[8] In 2018, Vista Equity Partner explored a sale of Mediaocean.[9] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[10] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[11] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[12]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[13] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[14][15][16]
Corporate affairs
Leadership
Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[17][18]
