Media Home Entertainment also distributed video product under additional labels — The Nostalgia Merchant (very old or classic films; Media bought this company in 1984),[1]Hi-Tops Video (children's videos), Condor Video (Spanish-language titles, including Spanish dubs of films Media owned video rights to),[2] and Fox Hills Video (a sell-through label, devoted to special-interest videos including NFL Films Video releases, some obscure B-movies and low-profile Cannon pictures). The "Fox Hills" name was derived from a geographical location near the company's headquarters at 5700 Buckingham Parkway.
Videos from the Media Home Entertainment library were also distributed overseas in the United Kingdom, Australia and New Zealand by VPD (Video Program Distributors) and Video Classics and in Japan by Tohokushinsha Film, respectively. Some releases by Media Home Entertainment and its associated sublabels were distributed in Canada by Astral Video, a now-defunct subsidiary of the present-day Astral Media (now part of Bell Media).
In December 1983, Media Home Entertainment was bought by Heron Communications Inc., a subsidiary of Gerald Ronson's Heron International; Heron had previously expanded into the British video market earlier in the year by way of the UK video company Videoform, which Heron purchased controlling interest in earlier that year.[12][13]
Rumors swirled throughout 1987 that Media Home Entertainment was for sale by Heron (Carolco, part-owners of rival video label International Video Entertainment, were interested), but ultimately no sale happened at the time.[14][15]
In March 1988, Heron forged a licensing deal with budget distributor Video Treasures to release sell-through copies of Media releases.[16] Not long after, Media picked up the home video rights to the Morgan Creek Productions library.[17] Media also picked up rights to Viacom Pictures telefilms in early 1990, by which point the deal with Video Treasures had expanded.[18]
The death knell for Media came in early 1991, when parent Heron International opted to put Media up for sale, having already begun to sell Hi-Tops Video to Western Publishing;[19][20] Heron indicated a reason for the sale was because it saw the video operations as not being relevant to either Heron's European operations or the gradual wind-down of Heron's other US assets (which largely consisted of financial and real-estate businesses). As a result, Media formed a distribution pact with FoxVideo, with the latter company handling distribution of Media's non-sell-through titles (Video Treasures continued to handle sell-through titles from Media's catalog).[21] In hindsight, the sale may have been motivated by Heron's financial issues after Ronson was convicted in the Guinness share frauds scandal, which sent Heron into a financial tailspin by 1994.[22]
Media Home Entertainment ceased final operations in 1993, described as being under "caretaker management"; Video Treasures retained rights to portions of the Media library for several years afterwards.[23][24] After it shut down, MHE's Kathy Smith titles moved to A*Vision Entertainment under the then-new BodyVision label.[25]