MarketFair

MarketFair
Entrance to MarketFair, 2022
Map
LocationWest Windsor, New Jersey
Coordinates40°18′53″N 74°39′39″W / 40.314793°N 74.660955°W / 40.314793; -74.660955
Address3535 U.S. 1, Princeton, NJ
Opening dateAugust 1987
DeveloperJMB/Federated Realty
ManagementCentennial Real Estate
No. of stores and services38
No. of anchor tenants4
No. of floors1
Public transit accessBus transport NJ Transit NJ Transit bus: 600, 605
Websitemarketfairshoppes.com

MarketFair (also referred to as MarketFair Mall) is a shopping mall in West Windsor, New Jersey, with a Princeton mailing address.[1] With a gross leasable area of 240,000 square feet (22,000 m2), the mall is located along U.S. Route 1, between New York City and Philadelphia.[2] About 83,000 cars pass by every day.[2] The anchor stores are AMC Theatres, Pottery Barn, LensCrafters, and Barnes & Noble.

History

MarketFair was built in 1987 by JMB/Federated Realty (now Urban Shopping Centers), and is managed by Centennial. The one-story mall, then called Princeton MarketFair, was positioned as a fashion center. Tenants included The Limited, Petite Sophisticate, Structure.[2] US$12 million was put into repositioning and updating MarketFair since 1996, including $2 million spent renovating the food court.[2] By July 2001, sales had increased 50%, or $20 million, to $61 million under the new management.[2]

Tenants

There are about 38 different establishments in the mall.[2] Home furnishings accounts for a large part of the center’s mix.[2] The mall is distinguished by its assortment of specialty shops, such as Williams Sonoma, and Pottery Barn. Restaurants featured in the mall include: Tommy’s Tavern + Tap (opened on December 7, 2020; replaced Big Fish Seafood Bistro), P.F. Chang's. Recent changes to the mall include the addition of a new Banana Republic concept store, construction for a West Elm, renovation of its Barnes and Noble, and the new additions of Seasons 52, Bahama Breeze, and Qdoba,[3] that all opened in Fall 2013. There is also a ten-screen AMC Theatres.

The mall's regular clientele tend to be affluent, educated consumers with an average household income of $120,000.[2]

References

  1. ^ Hall, Trish (September 16, 1987). "Desperately Seeking Supper on Route 1". The New York Times.
  2. ^ a b c d e f g h Pfaff, Kimberly (July 2001). "Small N.J. lifestyle center pulling its weight". Shopping Centers Today. Archived from the original on August 1, 2009. Retrieved July 15, 2010.
  3. ^ Cusido, Carmen. "West Windsor mall rearranges its floor plan to add four eateries, furniture and apparel stores". nj.com. Retrieved 25 October 2012.
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