Rowland came third in the men's men's 3000 m Steeplechase at the 1988 Olympics behind the Kenyan competitors Julius Kariuki (gold) and Peter Koech (silver). His time was 8:07.96 minutes which remains a British record. Rowland became the eighth and, thus far, final British athlete to pick up a medal in the steeplechase event at the Olympics. His post-race interview at the track-side was famous for his quote:
I just kept telling myself to dig, dig, dig—and I did it! I've got a bloody medal![2]
After retiring, he became a coach to many promising young British steeplechasers and was a steeplechase and middle-distance coach for UK Athletics. While coaching professionally in the United Kingdom, he coached Michael East to his 6th place finish in the 1500m at the 2004 Athens Olympics. In 2008, Rowland became head coach of the Oregon Track Club Elite team, where he coached a number of athletes to Olympic and World Championships medals and finalist positions, including British middle-distance runner Jemma Simpson, American middle-distance runner Nick Symmonds and distance runner Lauren Fleshman, Botswana middle-distance runner Nijel Amos, Burundian middle-distance runner Francine Niyonsaba, and Kenyan distance runner Sally Kipyego, among others.[6] In 2022, Rowland left Oregon Track Club to become an endurance coach at Athletics Canada's west hub in Victoria, British Columbia.[7]
