Andrew Robert Nielsen (born October 6, 1982), known professionally as MC Lars, is an American record producer, rapper, cartoonist, podcaster and educator. He is one of the self-proclaimed originators of "lit-hop",[4] and is the founder and CEO of the independent record label Horris Records. He has been cited as the creator of the term "iGeneration", which he was credited with doing in 2003.[5][6] He has released five studio albums, five EPs, four collaborative releases, and two books.
He has recorded for Truck Records in the UK, Sidecho Records in the US, Big Mouth Records in Japan, and Shock Records in Australia. He was formerly known as MC Lars Horris but changed his pseudonym to MC Lars in 2004 for purposes of simplicity.
Originally releasing tracks under the name Lars Horris, and then MC Lars Horris, Nielsen eventually dropped Horris (which later became the name of his record label), becoming MC Lars. Lars plays with a laptop and occasionally a punk rock band to back him up, which he refers to as "post-punk laptop rap". Samples from bands such as Supergrass, Piebald, Brand New, Fugazi, and Iggy Pop play a key role in MC Lars's music. Hearts That Hate, whose song "Cry Tonight" is sampled in Lars' "Signing Emo", is a fictional group created by the rapper. Texan band Bowling for Soup performed as Hearts That Hate when MC Lars has supported them on tour. A full version of "Cry Tonight" is available as a B-side to the UK "Signing Emo" single.[12]
The term "iGeneration", coined by Lars in 2003, was used to describe the generation born primarily in the mid-to-late 1980s, was used in his song of the same name and given out for free to Facebook users in August 2006 in conjunction with iTunes. In early 2006, his song "Download This Song" was featured on the pop-culture CBC Radio show Definitely Not The Opera.
Intellectual property activism
In 2006, he released the single "Download This Song", which entered the Australian Singles Chart at number 29, while working with the Canadian independent record label Nettwerk Records to release The Graduate. Following this release, Lars toured extensively throughout the US, then he toured UK and did shows in Japan,[13] and Australia. Not long after the album was released on iTunes, Lars received an email from a 15-year-old fan Elisa Greubel on his web forum saying she identified with "Download This Song" since her family was one of many being sued by the Recording Industry Association of America. This led to Nettwerk executive Terry McBride and a team of major-label artists managed by Nettwerk to support the Greubels with their case.[14] MC Lars returned to the UK in October 2006.
In April 2007, MC Lars and Nettwerk made the component tracks for his single "White Kids Aren't Hyphy" available for remix under a by-nc-saCreative Commons license on the Jamglue online mixing site as a contest.[15]
In 2011, Horris signed Weerd Science.[19] Having his own label allowed Lars to experiment creatively.[21]Lars Attacks! was a return to basics, with less punk elements and more standard hip-hop stylings, funded by Kickstarter, featuring cameos from KRS-One, Sage Francis and Mac Lethal.[21] MC Lars used Kickstarter to fund a "Greatest Hits" album on vinyl, which also included his "Edgar Allan Poe EP".[22] On November 6, 2015, Lars released the Zombie Dinosaur LP, his fourth official album.[23] After releasing various musical projects via Bandcamp and Patreon in the years that followed, Lars used Kickstarter to fund his fifth album “Blockchain Planet” in 2021. The name Horris Records is derived from a cartoon character Lars created in middle school which also served as the basis for Lars' original stage name, MC Lars Horris, named after a character from Dr. Quinn Medicine Woman.[19]
Live accompaniment
In May, MC Lars toured the UK on the third installment of the Good To Go Tour, making friends with Wheatus front man Brendan B. Brown. In July Lars and Brown recorded new songs, two of which would later appear on This Gigantic Robot Kills. In November, Lars returned to the UK on tour with pop-punk band Last Letter Read who performed their own set and then on stage with Lars, debuting Lars' new song "Hey There Ophelia".
On stage, Lars has been joined by Wheatus, Bowling for Soup, Simple Plan, the Matches and Failsafe. While supporting Zebrahead in the UK and Europe in 2010, Ed Udhus, Greg Bergdorf and tour manager Bobby Conner joined Lars on stage. In 2019 MC Lars took to the stage with Newcastle-based unsigned alt rock outfit Ruled By Raptors as his backing band in the UK as part of his 10-year anniversary celebrations for This Gigantic Robot Kills. On the tour, MC Lars mentioned this was the first time that he had performed with a band without any form of backing track, instead relying on the band to recreate everything instrumentally or with samples and triggers.[24]
