Lucky Seven Records is not the first Madness label to be set up. Zarjazz Records, a sub label of Virgin Records released the Madness album, Mad Not Mad, music from the Fink Brothers along with Feargal Sharkey's first single. Another Virgin sub-label, Live & Intensified, existed solely to release The Dangermen Sessions Vol. 1 and its associated singles.
It is presently uncertain whether Lucky Seven Records will sign any other talents, despite Zarjazz having signed other musicians.