After coaching youth team La Salle, Serra Ferrer joined his only club as a player in 1980. After two national championships, he led them to a first-ever promotion to Segunda División B in his second season.[1]
Serra Ferrer moved to Barcelona after the Spanish Cup final, but spent three years working in directorial capacities. In 2000–01, after being named Louis van Gaal's successor following the latter's dismissal, he coached the team until the 31st matchday, being fired after a 3–1 defeat at Osasuna with the Catalans in the fifth position, trailing leaders Real Madrid by 17 points;[7] he was replaced by former club legend Carles Rexach.[8]
In late May 2007, Serra Ferrer signed a four-year extension to his contract, which was to expire at the end of 2007–08.[12] On 13 August, as AEK was drawn against Sevilla in the Champions League third qualifying round, he stated: "The tie (vs Sevilla) will be intensely emotional for me", adding "I will return to a city I love very dearly."[13] The Spaniards eventually won 6–1 on aggregate.[14]
On 12 February 2008, Serra Ferrer was fired after an early exit in the Greek Cup, and a poor league run that saw the side drop from first to third in the space of a week.[15]
Mallorca return
On 29 June 2010, a group headed by Serra Ferrer became the new owner of Mallorca, taking over from main shareholder Mateu Alemany for a fee believed to be around €2 million. On 9 July he was named the club's vice president and director of football, as it was in the process of going into voluntary administration, trying to sort out debts of up to €85 million.[16]
^Carbajosa, Carlos E. (30 June 1991). "El Mallorca, finalista elemplar" [Mallorca, the perfect finalists]. Mundo Deportivo (in Spanish). Retrieved 2 March 2017.