Francesco Marco Luigi Costanzo Borghese and Amanda Leigh
Lorenzo Borghese (Italian: Don Lorenzo dei Principi Borghese; born June 9, 1972) is an Italian American businessman, television personality, and member of the Borghese family. Borghese is a cosmetics entrepreneur and animal rights advocate. He was also the bachelor on the ninth season of ABC's The Bachelor, where he picked Jennifer Wilson, and remained in contact with Erica Rose.[1]
He is the son of Prince Francesco Marco Luigi Costanzo Borghese (born 1938) and Amanda Borghese, his American wife and the stepdaughter of Douglas Leigh.[2] Borghese's paternal grandmother was Princess Marcella Borghese, who founded the Borghese cosmetics line in 1958.[3]
Borghese resides in New York City. He founded the Royal Treatment line of products,[9] a bath, body and skin care line for pets that uses organic ingredients and fragrance oils from Italy and is sold in U.S. stores and on the television station HSN. He is a managing partner in LB2, LLC, a private-label Italian cosmetics company that sells numerous brands to major department stores and direct retail outlets.[10]
Reality television and author
In the fall of 2006, Borghese starred in the ninth season of ABC's reality show The Bachelor.[11]
In the summer of 2009, Borghese announced he would be searching for his "princess" on a web reality show titled America's Next Princess. The show was to coincide with the launch of Royal Pet Club,[12] an online shopping website for his Royal Treatment pet products.[13] However, when the show debuted online on August 17, 2009, the series was revealed to actually be a spoof of celebrities and reality TV shows.[14]
In August and September 2012, he appeared on the 10th season of Celebrity Big Brother UK and was evicted from the house on Day 22, ultimately finishing in 8th place.[15]