Log Cabin syrup was introduced in 1887. Grocer Patrick J. Towle (1835-1912),[1] initially formulated as a way to dispose of left over corn syrup. He named the resulting product in honor of his childhood hero, Abraham Lincoln, who was famed for having been raised in a log cabin.
Acquisitions
The brand was acquired by General Foods in 1927, and it remained one of that company's major brands for decades, General Foods merged with Kraft in 1990, and Kraft General Foods sold the Log Cabin brand to Aurora Foods in 1997. Under Aurora's ownership, Log Cabin partnered with the National Park Service to restore some historic log cabins.[2] But after Aurora Foods went bankrupt, Pinnacle Foods acquired it in March 2004.[3]
Conagra Brands acquired Pinnacle Foods in June 2018
Marketing
In the 1970s the product was endorsed on television commercials by singer Eddy Arnold. The newest version of Log Cabin syrup has eliminated high-fructose corn syrup, believed by some to increase the risk of obesity. It is the first American brand to eliminate the ingredient, though it does still contain corn syrup. Today, Log Cabin syrup is based with corn syrup with the exception of the “All Natural table syrup” variety, which is primarily made of brown rice syrup.[4]
