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Lo La Ru
Lo La Ru
Studio album by The Rubens
Released	29 June 2018
Length	43:24
Label	Ivy League
The Rubens chronology
Singles from Lo La Ru
	"Million Man"; Released: 27 October 2017 ; "Never Ever"; Released: 13 April 2018; "God Forgot"; Released: 4 October 2018;

Lo La Ru (stylised in all caps) is the third studio album by Australian alternative rock group, The Rubens. The album was released on 29 June 2018.

Ruben Elliott Margin told Triple J Lo La Ru is the name of the world that The Rubens built to make this album. "We came up with this idea of creating a fake nation behind this album. Because we'd created our own little world; brought these producers over from New York, had a studio in our hometown, [do] whatever we'd like to do and have fun doing it." They even gave the fictional nation a flag, which became the album's artwork.^[3]

In August 2018, the group announced a 12-date national "Lo La Ru" tour, which expanded to a 16-date tour in September. The tour commenced in Brunswick Heads, New South Wales on 2 November.^[4]^[5]

Reception

Madelyn Tait from The Music gave the album 3½ out of 5 saying "Lo La Ru is full of fun, soul-injected rock tracks." She added: "The Rubens expand on and bring the hip hop and R&B elements they touched on in previous releases to the forefront."^[6]

Josh Leeson from The Herald gave the album 2½ out of 5 and thought The Rubens "attempted to replicate the appeal of "Hoops" by turning up their R&B and pop influences" but added "at times the album does wallow in lounge music mediocrity." Lesson said the album highlight is "God Forgot".^[7]

Tim Byron from The Sydney Morning Herald gave the album 3 out of 5, saying "Lo La Ru's soul-inflected indie rock is pleasantly melodic, often with a good sense of groove, and tastefully recorded. It also feels a little timid, however, as though this is a band trying to please everyone, rather than a band making a stand with fire and authority. All of which means that in six months we'll probably be hearing these songs on ads for cars and health insurance."^[8]

Track listing

No.	Title	Writer(s)	Length
1.	"Million Man"	The Rubens	3:12
2.	"Go On"	The Rubens	2:44
3.	"I Know"	The Rubens	3:52
4.	"Never Ever" (featuring Sarah)	The Rubens / Sarah Aarons	3:20
5.	"Freakout"	The Rubens	3:23
6.	"God Forgot"	The Rubens	3:32
7.	"Woman Oh Woman"	The Rubens	3:44
8.	"Casper"	The Rubens	3:01
9.	"SOSO"	The Rubens	2:33
10.	"Mary"	The Rubens	3:13
11.	"Teeth"	The Rubens	3:28
12.	"All My Dollars"	The Rubens	7:27

Note: "All My Dollars" contains hidden track "Young Me", beginning at 4:14

Personnel

The Rubens

Sam Margin – lead vocals (all tracks), guitar
Elliott Margin – keyboards, backing vocals (all tracks), lead vocals (track 1)
Izaac Margin – lead guitar
William Zeglis – bass guitar, engineering
Scott Baldwin – drums

Additional musicians

Sarah Aarons – guest vocals (track 4)

Charts

Chart (2018)	Peak position
Australian Albums (ARIA)^[9]	3

Release history

Region	Date	Format	Edition(s)	Label	Catalogue
Australia	29 June 2018^[10]^[11]	CD digital download streaming	Standard	Ivy League	IVY421
Australia	20 July 2018^[12]	Limited edition LP	Limited	Ivy League	IVY413