The Little Saigon San Diego Foundation was established in November 2008 with a stated mission to "revitalize the densely populated Vietnamese business district of El Cajon Boulevard."[1]
On June 4, 2013, City Council approved Little Saigon Cultural and Commercial District in City Heights, which is a six-block section of El Cajon Boulevard from Euclid to Highland avenues.[2] The district would be known as a center for Vietnamese food and culture. Since 2013, the Little Saigon San Diego Foundation has organized one of the Vietnamese New Year (Tết) events in the city with the annual Lunar New Year festival at SDCCU Stadium, where proceeds would go towards developing and promoting the district.