Link Up TV is a music promotional platform based in London, United Kingdom.[1] It has the second largest rap-based promotional YouTube channel in the United Kingdom after GRM Daily with over 11,111 videos uploaded, 1.7 million subscribers and 1.6 billion views.[2] The site is owned by Rashid Kasirye and Enea Tanku,[3] with the YouTube channel being launched in 2008[4] and the company being incorporated in 2012.[5]