CBS first broadcast the show on October 4, 1957, but dropped it after one season. ABC picked it up and aired it for another five years, from October 2, 1958, to June 20, 1963. It proved to be a scheduling challenge for both networks, moving through four time slots (Wednesday through Saturday evenings) over the course of its run.[1] The series was produced by Gomalco Productions from 1957 to 1961, and then by Kayro Productions from 1961 to 1963. It was distributed by Revue Studios.
Leave It to Beaver never broke into the Nielsen Ratings top 30 in its six-season run. However, it proved to be much more popular in reruns. It also led to an unsuccessful 1997 film of the same name.
Premise
The show is built around young Theodore "Beaver" Cleaver (Jerry Mathers) and the trouble he gets himself into while navigating an often-incomprehensible, sometimes illogical world. Supposedly, when he was a baby, his older brother Wallace "Wally" (Tony Dow) mispronounced "Theodore" as "Tweedor". Their firm-but-loving parents, Ward (Hugh Beaumont) and June Cleaver (Barbara Billingsley), felt "Beaver" sounded better. Conversely, Mathers has said that the real reason for the name "Beaver" is that one of the show's writers, Joe Connelly, had a shipmate named "The Beaver" in World War II; from that came the family's name, "Cleaver."[2]
In its first season, Beaver's brother Wally was in eighth grade and 12 years old, while Beaver was 7 and in second grade—a five-year age difference; in real life, the two actors were only three years apart. By the series' end, the boys were inexplicably only four years apart, with Wally graduating from high school and Beaver graduating from grammar school. Wally is popular with both peers and adults, getting into trouble much less frequently than some of the other characters. He letters in three sports. He has little difficulty attracting girlfriends, among them Mary Ellen Rogers (Pamela Baird) and Julie Foster (Cheryl Holdridge). His pals include the awkward Clarence "Lumpy" Rutherford (Frank Bank) and smart aleck Eddie Haskell (Ken Osmond), the archetype of the two-faced wise guy, a braggart among his peers and an obsequious yes man to the adults he mocks behind their backs. Eddie often picks on the Beaver.
The family lives in the fictional town of Mayfield. Beaver attends Grant Ave. Grammar School, and Wally, Mayfield High School (after graduating from Grant Ave. in season one).
Cast
Main characters
Barbara Billingsley as June Cleaver: Billingsley has said that June Cleaver's wardrobe was more than a fashion statement.[citation needed] The pearl necklace hid a hollow (caused by a surgical scar) in her neck which would have caused shadows[3] and high-heeled shoes were employed to offset the boys' growing height.
Hugh Beaumont as Ward Cleaver: Before he made Ward Cleaver his acting trademark, Beaumont sometimes played villains in film and television. He directed a number of Leave It to Beaver episodes in the last two seasons, including the final one, the retrospective "Family Scrapbook".
Jerry Mathers as Theodore "Beaver" Cleaver: The casting directors noticed that Mathers was uneasy at the auditions and asked him where he would rather be. Mathers replied that he would rather be at his Cub Scout den meeting, where he was going after the audition. That boyish innocence got Mathers the part of Beaver.[2]
Karl Swenson in two 1958 episodes, "Train Trip" and "Voodoo Magic"
Anne Barton in two 1963 episodes, "Summer in Alaska" and "The Credit Card"
George O. Petrie in two 1963 episodes, "Summer in Alaska" and "The Credit Card"
Diane Brewster as Miss Canfield (October 4, 1957 – March 21, 1958 air dates), Beaver's first teacher at Grant Ave. Grammar School. Brewster also played Miss Simms in the pilot episode.
Sue Randall as Miss Alice Landers (October 16, 1958 – June 20, 1963), Beaver's teacher, replacing Miss Canfield
Stephen Talbot as Gilbert Bates (March 19, 1959 – June 6, 1963): Appears first as an insecure braggart, becomes a character who constantly gets Beaver in trouble, and ends up as Beaver's best friend.
The pilot, titled "It's a Small World", aired on April 23, 1957.[4][5] It featured Max Showalter (credited as Casey Adams) as Ward Cleaver, and Paul Sullivan as Wally Cleaver. TBS re-aired the pilot on October 4, 1987, to commemorate the show's 30th anniversary. TV Land re-aired it on October 6, 2007, as part of their twenty-four-hour marathon to commemorate the show's 50th anniversary.[6] It is also available as a bonus episode on the season-one DVD; 234 episodes followed.
A voice-over by Hugh Beaumont precedes each episode in the first season, providing a background to that episode's theme. These are omitted in airings on TV Land, but included in airings on MeTV.
Opening titles
Season one: The characters are not shown. A drawing of a street, viewed from above, displays the credits in wet concrete.
Season two: Ward and June, standing at the bottom of the stairs, see the boys off to school as they come down the stairs and exit the front door.
Season three: Ward and June enter the boys' bedroom to wake them.
Season four: Ward and June open the front door and stand on the stoop. As Wally, followed by Beaver, leave for school, June hands them their lunches; Ward gives them their jackets.
Season five: June takes refreshments to the men in the front yard.
Season six: June, carrying a picnic basket, walks from the front door towards the car. Ward, carrying a thermos jug for the picnic, is next, followed in quick succession by Wally. Beaver, lagging behind, runs out, slamming the door behind him. Ward, with June in the passenger seat and the boys in back, then reverses toward the camera.
Musical theme
The show's playfully-bouncy theme tune, which became as much of a show trademark as Beaver's baseball cap or Eddie Haskell's false obsequiousness, was "The Toy Parade," composed by David Kahn, Melvyn Leonard, and Mort Greene. For the final season, however, the song was given a jazz-like arrangement by veteran composer/arranger Pete Rugolo.
Syndication
Reruns of the show became part of CBS affiliates' lineups in the mornings for several years. TBS aired the show for many years in the late 1980s. TV Land began airing it in July 1998, and MeTV in May 2013. Today, NBC Universal Television owns the syndication rights and all properties related to the series.
Spinoffs
A made-for-television reunion movie, Still the Beaver, appeared in 1983. The main original cast appeared, except for Beaumont, who had died the previous year. Ward Cleaver was still a presence, however: the film's story used numerous flashbacks to the original show, as it followed young-adult Beaver's struggle to reconcile divorce and newly minted single fatherhood, straining to cope with what his father might or might not have done, as he faces the possibility of his widowed mother selling their childhood home. June Cleaver is later elected to the Mayfield City Council.
Its reception led to a new first-run, made-for-cable series, The New Leave It to Beaver (1984–1989), with Beaver and Lumpy Rutherford running Ward's old firm (where Lumpy's pompous, demanding father — played by Richard Deacon in the original series — had been the senior partner), Wally as a practicing attorney and expectant father, June having sold the old house to Beaver himself but living with him as a doting grandmother to Beaver's two young sons. Eddie Haskell runs his own contracting business and has a son, Freddie, who is every inch his father's son — right down to the dual-personality.
1997's movie adaptation of the series starred Christopher McDonald as Ward, Janine Turner as June, Erik von Detten as Wally, and Cameron Finley as Beaver. It was panned by many critics, except for Roger Ebert, who gave it a three-star rating. It performed poorly at the box office, earning only $10,925,060 against a budget of $15 million.[7] Barbara Billingsley, Ken Osmond and Frank Bank made cameo appearances in the film.
The Cleavers moved from 485 Mapleton Drive to 211 Pine Street, both in Mayfield, for the start of season three. In 1969, the house was reused for another Universal-produced television hit, Marcus Welby, M.D. This house can still be seen at Universal Studios, though the original façade was replaced in 1988 for the following year's The 'Burbs and sits in storage elsewhere on the Universal lot. The façade was replaced again for the 1997 Leave It to Beaver movie.
On January 26, 2010, it was announced that Shout! Factory had acquired the rights to the series (under license from Universal). They subsequently released the remaining seasons on DVD as well as a complete series box set.[15]
On January 31, 2012, Shout! Factory released a 20 episode best-of set titled Leave It to Beaver: 20 Timeless Episodes.[16]
In the mid-1970s, Mathers appeared on The Tomorrow Show hosted by Tom Snyder. Snyder pointed out that Mathers had not worked for a long time and that there was rumor going around that he had been killed "in the war in Southeast Asia". Mathers replied that he heard that rumor and he had no idea how it started. The rumor began when a Sgt. Steven Mathers was killed in Vietnam in 1968. News wire services erroneously reported this was the Beaver. Actress Shelly Winters announced it on The Tonight Show. Jerry Mathers said later the rumor was so widespread that his close friend Tony Dow sent bereavement flowers to his parents. In actuality, Jerry Mathers never set foot in Vietnam, though he did serve in the Air National Guard.[25]
Another urban legend was that actor Ken Osmond (Eddie Haskell) became porn star John Holmes. Holmes took Osmond's name and did several movies satirically under the name "Eddie Haskell". It started because there was some facial resemblance between the two men, which porn distributors exploited by using the name Eddie Haskell in advertising Holmes's films. "It was a pain in my butt for eleven years," says Osmond,[26] who brought a $25 million defamation suit against porn houses, producers and distributors. The suit went all the way to the California Supreme Court. The court ruled for Holmes, saying the name was protected as a satire. This case set a precedent in the matter, and is still referred to in other cases in California today.[27]
^"Osmond v. EWAP, Inc". Court of Appeal, Second District, Division 3, California. March 28, 1984.
General
Applebaum, Irwyn, The World According to Beaver, TV Books, 1984, 1998. ISBN1575000520.
Bank, Frank, Call Me Lumpy: My Leave It to Beaver Days and Other Wild Hollywood Life, Addax, 2002. ISBN978-1886110298.
Colella, Jennifer, The Leave It to Beaver Guide to Life: Wholesome Wisdom from the Cleavers! Running Press, 2006. ISBN9780762427734.
Ehrlich, John, and Richard A., 75 Aromatic Years of Leavitt & Pierce in Recollection of 31 Harvard Men, 1883–1958. Cambridge: Leavitt and Pierce Tobacconists, 1958.
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