Leaf Brands

For the original confectionery company closed in 2012, see Leaf International.
For the trading card and confectionery company, see Leaf Trading Cards.
Leaf Brands, LLC
Company typePrivate
IndustryConfectionery
PredecessorLeaf International
Founded2011; 14 years ago (2011)
Headquarters
Newport Coast
,
U.S.
Area served
Worldwide
ProductsCandy, cookies, soda, chewing gum
Brands
OwnerEllia Kassoff
Websiteleafbrands.com

Leaf Brands, LLC is a candy company based in Newport Coast, Newport Beach, California. The original Leaf International (also known as the "Leaf Candy Company") started in the 1940s.[1] Leaf International was once the fourth largest candy producer in North America, producing such products as Whoppers, Jolly Rancher, Milk Duds, Rain-Blo bubble gum, the Heath bar and PayDay, before it sold the U.S. division to The Hershey Company in 1996 and left the United States.[2]

In 2011, the company was revived, and the newly re-formed company made its official debut at the 2011 Sweets & Snacks Expo. Ellia Kassoff, the nephew of Ed Leaf, (possibly a relative of Sol S. Leaf, the founder of Leaf Candy Company), is the CEO. The company registered the Hydrox trademark which had been abandoned by former owner Kellogg's,[3] and re-created the brand of cookies, a precursor to Oreos, which had been out of production since 1999. Leaf Brands began selling the product through Amazon Marketplace in September 2015.[4]

Current brands

As of July 2021

References

  1. ^ "Leaf Brands/Astro Pops, LLC are Back with Revolutionary New Candy Products and Officially Launching at the 2011 SWEETS & SNACKS EXPO" (Press release). Leaf Brands. Archived from the original on May 22, 2011. Retrieved 2015-02-28 – via Prweb.com.
  2. ^ Lazarus, George (October 19, 1996). "Hershey Plants Kiss On Leaf Candy". Chicago Tribune. Retrieved 2022-01-03.
  3. ^ Kestenbaum, David (23 September 2015). "One Man's Mission To Bring Back Hydrox Cookies". Morning Edition. NPR. Retrieved 2011-01-03.
  4. ^ "Episode 652: The Hydrox Resurrection". Planet Money (Podcast). NPR. September 18, 2015. Retrieved September 21, 2015.

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