Behaviour modification training carried out in large groups
The term large-group awareness training (LGAT) refers to activities—usually offered by groups with links to the human potential movement—which claim to increase self-awareness and to bring about desirable transformations in individuals' personal lives.[1]
LGATs are unconventional; they often take place over several days,[2][3] and may compromise participants' mental wellbeing.[4][5]
LGAT programs may involve several hundred people at a time.[6]
Though early definitions cited LGATs as featuring unusually long durations, more recent texts[which?] describe trainings lasting from a few hours to a few days.
Forsyth and Corazzini cite Lieberman (1994) as suggesting "that at least 1.3 million Americans have taken part in LGAT sessions".[7]
Definitions of LGAT
In 2005 Rubinstein compared large-group awareness training to certain principles of cognitive therapy, such as the idea that people can change their lives by reinterpreting the way they view external circumstances.[8]
In the 1997 collection of essays Consumer Research: Postcards from the edge, discussing behavioral and economic studies, the authors contrast the "enclosed locations" used in Large Group Awareness Trainings with the relatively open environment of a "variety store".[9][need quotation to verify][10][need quotation to verify][page needed]
Psychologist Dennis Coon's textbook, Psychology: A Journey, defines the LGAT as referring to programs claiming "to increase self-awareness and facilitate constructive personal change".[13] Coon further defines Large Group Awareness Training in his book Introduction to Psychology.[14][need quotation to verify] Coon and Mitterer emphasize the commercial nature of several LGAT organizations.[15]
The evolution of LGAT providers
Lou Kilzer, writing in The Rocky Mountain News, identified Leadership Dynamics (in operation 1967–1973) as "the first of the genre psychologists call 'large group awareness training'".[16]
Leadership Dynamics directly or indirectly influenced several permutations of large-group transformation trainings.[citation needed]Werner Erhard (successively associated with Erhard Seminars Training (est or EST), WE&A and Landmark Education) trained as an instructor with Mind Dynamics.[17]
Michael Langone notes that Erhard Seminars Training (est) became in the popular mind the archetype for LGATs.[18]
While working for Holiday Magic, Lifespring founder John Hanley attended a course at Leadership Dynamics.[19]
Chris Mathe, at the time a PhD candidate in clinical psychology, wrote that most of the current commercial forms of Large Group Awareness Training as of 1999[update] were modeled after the Leadership Dynamics Institute.[20][self-published source?]
LGATs as commercial trainings took many techniques from encounter groups.[citation needed] They existed alongside but "outside the domains of academic psychology or psychiatry. Their measure of performance was consumer satisfaction and formal research was seldom pursued."[22]
The article describes an est training, and discusses the literature on the testimony of est graduates. It notes minor changes on psychological tests after the training and mentions anecdotal reports of psychiatric casualties among est trainees. The article considers how est compares to more standard psychotherapy techniques such as behavior therapy, group and existential psychotherapy before concluding with a call for "objective and rigorous research" and stating that unknown variables might have accounted for some of the positive accounts. Psychologists advised borderline or psychotic patients not to participate.[22]
Psychological factors cited by academics[clarification needed] include emotional "flooding", catharsis, universality (identification with others), the instillation of hope, identification and what Sartre called "uncontested authorship".[22]
Psychologist Chris Mathe has written in the interests of consumer-protection, encouraging potential attendees of LGATs to discuss such trainings with any current therapist or counselor, to examine the principles underlying the program, and to determine pre-screening methods, the training of facilitators, the full cost of the training and of any suggested follow-up care.[20]
One study noted the many difficulties in evaluating LGATs, from proponents' explicit rejection of certain study models to difficulty in establishing a rigorous control group.[22] In some cases, organizations under study have partially funded research into themselves.[4]
Not all professional researchers view LGATs favorably. Researchers such as psychologist Philip Cushman,[24] for example, found that the program he studied "consists of a pre-meditated attack on the self". A 1983 study on Lifespring[5] found that "although participants often experience a heightened sense of well-being as a consequence of the training, the phenomenon is essentially pathological", meaning that, in the program studied, "the training systematically undermines ego functioning and promotes regression to the extent that reality testing is significantly impaired". Lieberman's 1987 study,[4] funded partially by Lifespring, noted that 5 out of a sample of 289 participants experienced "stress reactions" including one "transitory psychotic episode". He commented: "Whether [these five] would have experienced such stress under other conditions cannot be answered. The clinical evidence, however, is that the reactions were directly attributable to the large group awareness training."
In 2003 the Vatican reported its study results about New Age training courses:
New Age training courses (what used to be known as "Erhard seminar trainings" [EST] etc.) marry counter-cultural values with the mainstream need to succeed, inner satisfaction with outer success ...
In Coon's psychology textbook (Introduction to Psychology) the author references many other studies, which postulate that many of the "claimed benefits" of Large Group Awareness Training actually take the form of "a kind of therapy placebo effect".[14]
Jarvis described Large Group Awareness Training as "educationally dubious" in the 2002 book The Theory & Practice of Teaching.[26]
Tapper mentions that "some [unspecified] large group-awareness training and psychotherapy groups" exemplify non-religious "cults".[27]
Benjamin criticizes LGAT groups for their high prices and spiritual subtleties.[28]
LGAT techniques
Specific techniques used in some Large Group Awareness Trainings may include:
LGATs utilize such techniques during long sessions, sometimes called "marathon" sessions. Paglia describes "EST's Large Group Awareness Training": "Marathon, eight-hour sessions, in which [participants] were confined and harassed, supposedly led to the breakdown of conventional ego, after which they were in effect born again."[32]
Finkelstein's 1982 article provides a detailed description of the structure and techniques of an Erhard Seminars Training event—techniques similar to those used in some group therapy and encounter groups.[22] The academic textbook, Handbook of Group Psychotherapy regards Large Group Awareness Training organisations as "less open to leader differences",[clarification needed] because they follow a "detailed written plan" that does not vary from one training to the next.[12]
In his book Life 102, LGAT participant and former trainer Peter McWilliams describes the basic technique of marathon trainings as pressure/release and asserts that advertising uses pressure/release "all the time", as do "good cop/bad cop" police-interrogations and revival meetings. By spending approximately half the time making a person feel bad and then suddenly reversing the feeling through effusive praise, the programs cause participants to experience a stress-reaction and an "endorphin high". McWilliams gives examples of various LGAT activities called processes with names such as "love bomb", "lifeboat", "cocktail party" and "cradling", which take place over many hours and days, physically exhausting the participants to make them more susceptible to the trainer's message, whether in the participants' best interests or not.[33]
Although extremely critical of some LGATs, McWilliams found positive value in others[which?], asserting that they varied not in technique but in the application of technique.[33]
LGATs and the anti-cult movement
After commissioning a report in 1983 by the APA Task Force on Deceptive and Indirect Methods of Persuasion and Control (DIMPAC) chaired by anti-cult psychologist Margaret Singer, the American Psychological Association (APA) subsequently rejected[34] and strongly criticised [35] the 1986 DIMPAC report, which included large group awareness trainings as one example of what it called "coercive persuasion".[citation needed] In 1997 the APA characterized Singer's hypotheses as "uninformed speculations based on skewed data".[35][dead link] It stated in 1987 that the report generally lacked "the scientific rigor and evenhanded critical approach necessary for APA imprimatur."[34] The APA also stated that "the specific methods by which Drs. Singer and Benson have arrived at their conclusions have also been rejected by all serious scholars in the field."[35][dead link]
Singer sued the APA, and lost on June 17, 1994.[36]
Despite the APA rejection of her task-force's report, Singer remained in good standing among psychology researchers.[37] Singer reworked much of the DIMPAC report material into the book Cults in Our Midst (1995, second edition: 2003), which she co-authored with Janja Lalich.
Singer and Lalich state that "large group awareness trainings" tend to last at least four days and usually five.[38]
Their book mentions Erhard Seminars Training ("est") and similar undertakings, such as the Landmark Forum, Lifespring, Actualizations, MSIA/Insight and PSI Seminars.
In Cults in our Midst, Singer differentiated between the usage of the terms cult and Large Group Awareness Training,[39][40][page needed] while pointing out some commonalities.[41][42]
Elsewhere she groups the two phenomena together, in that they both use a shared set of thought-reform techniques.[43][44]
^Philip Cushman (1993). "Description of the Behavioral Structure of the Training". The politics of transformation: Recruitment-Indoctrination processes in a mass marathon psychology organization (Thesis). St. Martin's Press. The training is composed of successive sessions on Wednesday night, Thursday night, Friday night, Saturday day and night, Sunday day and night, a Tuesday night post-training session ten days after graduation, and a post-training interview.
^Hughes, Steven James (1998). Developmental Effects of Participation in a Large Group Awareness Training. University of Minnesota. p. 2. Retrieved 1 July 2021. LGATs typically take place over the course of three to five days or over sequential weekends. The time spent in the trainings is intensive, normally consisting of 12 to 15 hour days.
^ abcLieberman, M. A. (April 1987). "Effects of large group awareness training on participants' psychiatric status". American Journal of Psychiatry. 144 (4). American Psychiatric Association Publishing: 460–464. doi:10.1176/ajp.144.4.460. ISSN0002-953X. PMID3565614.
^ abHaaken, Janice; Adams, Richard (1983). "Pathology as 'Personal Growth': A Participant-Observation Study of Lifespring Training". Psychiatry. 46 (3). Informa UK Limited: 270–280. doi:10.1080/00332747.1983.11024199. ISSN0033-2747.
^Forsyth, Donelson R.; Corazzini, John G. (2000). "Groups as Change Agents"(PDF). In Snyder, Charles Richard; Ingram, R E (eds.). Handbook of psychological change: Psychotherapy processes and practices for the 21st century. New York: Wiley. Archived from the original(PDF) on 2012-02-27. Retrieved 2009-09-28. Lieberman suggests that at least 1.3 million Americans have taken part in LGAT sessions.
^ abBurlingame, Gary M. (1994). Handbook of Group Psychotherapy: An Empirical and Clinical Synthesis. John Wiley and Sons. pp. 528, 532, 535, 539, 549, 550, 555, 556, 581, 583. ISBN0-471-55592-4.
^
Coon, Dennis (2004). Psychology: A Journey. Thomson Wadsworth. p. 520. ISBN0-534-63264-5. Large-group awareness training refers to programs that claim to increase self-awareness and facilitate constructive personal change.
^ abCoon, Dennis (2003). Introduction to Psychology: Gateways to Mind and Behavior. Thomson Wadsworth. pp. 648, 649, 655. ISBN0-495-59913-1.
^Coon, Dennis; Mitterer, John O. (2010). "Therapies". Introduction to Psychology: Gateways to Mind and Behavior. CengageNOW Series. 12. Cengage Learning. p. 513. ISBN9780495599111. Retrieved 13 July 2020. Large-group awareness training refers to programs that claim to increase self-awareness and facilitate constructive personal change. The Garden Company, Lifespring, the Forum, the Hoffman Quadrinity Process, and similar commercial programs are examples. ... Large-group awareness training[:] Any of a number of programs (many of them commercialized) that claim to increase self-awareness and facilitate constructive personal change.
^
Kilzer, Lou (July 18, 1999). "Desperate Measures Network of Behavior Modification Compounds Known as Teen Help Has Straightened Out Hundreds of Defiant Adolescents, But Its Methods Aren't For the Faint-hearted". Rocky Mountain News. E. W. Scripps Company. "The first of the genre psychologists call "large group awareness training" was the Leadership Dynamics Institute..."
^Langone, Michael (1998). "Large Group Awareness Trainings". Cult Observer. 15 (1). International Cultic Studies Association. ISSN1539-0152. Archived from the original on 2019-05-08. Retrieved 2017-06-11. In the 1960s the encounter group movement was born. Advocating enhanced communication and intensified experience, this movement evolved into something that was part psychotherapy, part spirituality, and part business. In some scholarly articles, these groups were referred to as "large group awareness trainings" or LGATs. Erhard Seminars Training (est) was the most successful of these groups, and it has been widely imitated. Even though it no longer officially exists, in the minds of many est is identified with the entire LGAT movement. It is in a sense the progenitor of a myriad of programs that have been marketed to the public and the business community.
^
Fisher, Marc (October 25, 1987). "I Cried Enough to Fill a Glass: In One Lifespring Session, Trainees May Find Themselves Crawling on Their Hands and Knees, Wailing Like Infants and Tightly Hugging 200 Total Strangers - All to Get Control of Their Lives. Does it Work? Sometimes". The Washington Post. 1987 The Washington Post.
^
See for example Fisher, Silver & Goff 1990, p. 1. Quote: "Large Group Awareness Training: An Historical Context. Groups associated with the human potential movement have been a controversial feature of American life during the last three decades."
^
Benjamin, Elliot (June 2005). "Spirituality and Cults"(PDF). Integral Science. Retrieved 2013-11-30. ... the dogma, recruitment focus, and high prices of Avatar courses are in themselves enough reason to be very much on guard with this organization.
^ abcdef"Intruding into the Workplace", Margaret Singer, excerpted from
Singer, Margaret; Janja Lalich (1995). Cults in our Midst. San Francisco: Jossey-Bass Publishers. ISBN0-7879-0051-6. Retrieved November 19, 2007. Aside from complaining that they were being put through programs tantamount to a forced religious conversion, employees also objected to specific techniques being used: meditation, neurolinguistic programming, biofeedback, self-hypnosis, bizarre relaxation techniques, mind control, body touching, yoga, trance inductions, visualization, and in some cases, intense confrontational sessions akin to the "attack" therapy methods that emerged in the 1960s and 1970s.
^
Hughes, Steven James (1998). Developmental Effects of Participation in a Large Group Awareness Training. University of Minnesota. p. 53. Retrieved 18 Apr 2019. Many LGAT principles are codified in catch phrases .... Many such phrases form the unique vocabulary that emerges as the training progresses. Use of LGAT 'jargon' (e.g., 'I got it,' 'that works for me,' 'get off automatic,' and 'shift!') may signal acceptance of LGAT norms ....
^ abAmerican Psychological Association Memorandum of 11 May 1987Archived 2006-09-01 at the Wayback Machine - "BSERP thanks the Task Force on Deceptive and Indirect Methods of Persuasion and Control for Its service but Is unable to accept the report of the Task Force. In general, the report lacks the scientific rigor and evenhanded critical approach necessary for APA Imprimatur."
^Blim, Andrew: 'Cult Experts Sue Lawyers, Others" in National Law Journal, August 31, 1992, Vol 33, Issue 19: "Berkeley professors Margaret Singer and Richard Ofshe ... are viewed by even the lawyer-defendants as reputable scholars".
^Singer, Margaret Thaler (11 April 2003) [1995]. "Defining Cults". Cults in Our Midst: The Continuing Fight Against Their Hidden Menace (revised ed.). San Francisco: John Wiley & Sons. p. 4. ISBN9780787967413. Retrieved 20 September 2023. The first [category] is made up of the cults and cultlike groups who expose their recruits and members to organized psychological and social persuasion processes designed to produce attitudinal changes and to establish remarkable degrees of control by the group over these recruits' and members' lives. These cults deceive, manipulate, and exploit their members and hope to keep them for as long as possible. The second category consists of the commercially sold large group awareness training programs and other 'self-improvement,' psychology-based or miscellaneaous organizations that use similar intense coordinated persuasion processes but ordinarily do not intend to keep their customers for long periods of membership. They prefer that adherents buy more courses and products and bring in more customers, staying around for perhaps a year or two.
^Singer, Margaret Thaler (2003). "The Process of Brainwashing, Psychological Coercion, and Thought Reform". In Dawson, Lorne L. (ed.). Cults and new religious movements: a reader. Blackwell readings in religion. Vol. 2 (2nd ed.). Wiley-Blackwell. pp. 149–150. ISBN978-1-4051-0181-3. Retrieved May 26, 2010. There is ... an important distinction ... between the version of thought reform prevalent in the 1940s and 1950s and the version used by a number of contemporary groups, including cults, large group awareness training programs, and assorted other groups. These latter-day efforts have built upon the age-old influence techniques to perfect amazingly successful programs of persuasion and change. What's new – and crucial – is that these programs change attitudes by attacking essential aspects of a person's sense of self, unlike the earlier brainwashing programs that primarily confronted a person's political beliefs.
Joyce, N (1992). Self system factors as an index of change in large group awareness training (Thesis). San Francisco State University.
Denison, Charles Wayne (1994). The Children of est: A study of the Experience and Perceived Effects of a Large Group Awareness Training (The Forum) (Thesis). University of Denver.
Odell, Susan (2001). Large Group Awareness Training in the 1990s: The Participants' Perspective (Thesis). University of Leeds (School of Medicine).
Cushman, Philip. "Description of the Behavioral Structure of the Training". The Politics of Transformation.
Neiman, K. Negotiating the Self in Society: A Large Group Awareness Training Program as a Cultural Scene (Thesis).