Elizabeth Kerr of The Hollywood Reporter commented that "[Masayuki Suo] brings the same light, optimistic touch to bear as he did with his best known films, Sumo Do, Sumo Don't and Shall We Dance?, which similarly revolved around gently non-conformist characters doing (and enjoying) what they shouldn’t in rigid Japan."[2]
Derek Elley of Film Business Asia wrote: "With no romance between pupil and master, the film lacks a strong emotional arc to involve an audience; in its place is just Haruko's own story of wanting to become a geisha, and here Kamishiraishi's performance as the underdog who eventually triumphs manages to carry the day."[1] Mark Shilling of The Japan Times gave the film 3 and a half stars out of 5, saying, "Kamishiraishi, the 16-year-old newcomer who beat out 800 other aspirants for the lead role, is a diminutive vocal dynamo and a good fit as the country-girl heroine, right down to her native Kagoshima dialect."[3]
Kwenton Bellette of Twitch Film felt that "[the] beautiful tourist-baiting scenes of Kyoto and the geisha district are brought to vivid life thanks to the detail-laden environment and costume design although the film contains itself to one tea-house through the majority of its length."[4] Maggie Lee of Variety wrote: "Craft contributions are aces, the richly costumed and decorated production presenting Kyoto's landscaped gardens, seasonal scenery and architecture to most pleasing effect."[5]
It debuted at number 5 at the Japanese box office on its opening weekend, earning $1 million from 91,800 admissions.[6]