Kraco Enterprises, LLC, is an American private company. It primarily manufactures fabricated rubber products for a wide variety of purposes and applications. While they mainly produce floormats, they have also been a supplier for the automotive industry producing tire walls and even audio equipment including car speakers, stereos, and CB radios. Kraco was founded in 1954 in Compton, California.[1] Their first product was "Snap-on" white walls to create temporary white-walled tires. They moved into making rubber, vinyl and soon thereafter, carpet floormats as the business expanded.
Sun Capital Partners, an American investment firm, acquired Kraco in August 2008.[2] In 2010, Kraco Enterprises purchased Auto Expressions, a provider of automobile accessories,[3] which resulted in Kraco tripling its revenue.[4]
In the U.K., Kraco products are distributed by its subsidiary Kraco Car Care International Limited[5] (Shell Car Care International Limited until October 1, 2010),[6] which also inherited the distribution of Rain-X products in the U.K.[7]
On October 21, 2015, Kraco Enterprises has acquired Who-Rae, a manufacturer and distributor of automotive aftermarket accessories.[8]
