Konzum is Croatia's largest supermarket chain, with over 700 stores throughout the country and more than 10,000 employees. Konzum serves over 650,000 customers each day. With its headquarters in Zagreb, Konzum is part of the Fortenova Group since 1 April 2019.[3][4]
There are Konzum stores in Bosnia and Herzegovina, Serbia and Montenegro as well. In July 2005 Konzum founded a chain of drugstores, known as Kozmo. This chain, which by then had 42 stores with 242 employees, was sold to the Nexus ALPHA fund on 31 December 2009.[5] In 2017 German retailer Müller undertook all 70 Kozmo stores expanding its presence in Croatian drugstore market.[6]
History
The first Konzum store was opened in Zagreb in 1957. Unikonzum was established in 1970 by joining four retail chain stores: Črnomerec, Konzum, Moslavka and Slavonia.[7] Konzum's business has been steadily growing and greatly expanded after Croatia broke off from former Yugoslavia in the early 1990s. Since then it has expanded into Croatia's biggest supermarket chain. It joined the Agrokor group in 1994.[citation needed]
In 1995, the name Unikonzum was changed back to Konzum and restructured its operations according to the project by the consultant and introduced their EPoS application.[7]
In 2002, Konzum completed the acquisition of Alastor, the third largest food retailer in Croatia.[citation needed]
The expansion continued in 2003 with the opening of 70 new branches and an increase in the number of employees from 5,000 to 7,000. Since 2005 there are Konzum sales outlets in all parts of Croatia. In 2006, the company opened its largest branch to date, called Super Konzum Tower Centar in Rijeka. Another nine Super Konzum stores followed in 2009, after 67 new Konzum stores were opened in 2007. From 2011, Konzum built another logistics and distribution center in Dugopolje with an area of 85,000 m², which it says is the largest in the region.[8]
K Plus
K Plus is the value product brand of Konzum. Food and household products are sold at affordable prices under the brand.
Stores
Konzum stores are named Konzum, Konzum Maxi, or Super Konzum according to their sizes.
LDC (short for Logističko-Distribucijski Centar - meaning Logistic-Distribution Center) is Konzum's storage company partner. Their warehouses are located in Zagreb, Split and Osijek.